# Batman-Themed Toys The Dark Knight Action Figures By lourdes sanchez bayas | Published 2008-07-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/superhero-themed-toys-the-dark-knight-action-figures References: [likecool](http://www.likecool.com/The_Dark_Knight_Figures--Toy--Gear.html) As the July 18th theatrical release of the latest installment of the Batman franchise *The Dark Knight* draws near, the hype's crescendo, not to mention the merchandising of toys, posters, and related movie paraphernalia, is likely to intensify. I offer these [Dark Knight action figures](https://www.trendhunter.com/trends/hot-toys-2) as exhibit A. Introduced to the general public at the 2008 [Tokyo Toy Show](https://www.trendhunter.com/trends/tomy-company), The Dark Knight's [1/6 scale Batmobile](https://www.trendhunter.com/trends/batmobile-crocs), 12" figure features headlights light up function, cockpit/roof opening panel which slices up and down and dashboard. The Dark Knight also comes with a cool motorcycle with weapon features, grappling hooks and engine. These action figures will be dropped later this year and there is no word on prices yet. Really fun mash-up video below ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 91% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Movie Merchandising:** Disruptive innovation opportunity: Explore new ways to merchandise and promote movies to maximize fan engagement and generate revenue beyond ticket sales. - **Collector's Edition Toys:** Disruptive innovation opportunity: Develop high-quality and exclusive collectible toys that cater to the demand of hardcore fans and collectors. - **Cross-selling Movie Toys:** Disruptive innovation opportunity: Create partnerships between movie studios and toy manufacturers to create unique, movie-themed toys that can be cross-sold along with movie tickets or DVDs. ### Industries Being Reshaped - **Film Industry:** Disruptive innovation opportunity: Embrace new marketing strategies and partnerships to increase revenue streams through merchandise sales. - **Toy Industry:** Disruptive innovation opportunity: Leverage popular movie franchises to create innovative and appealing toys that resonate with movie fans. - **Entertainment Retail:** Disruptive innovation opportunity: Explore creative ways to incorporate movie merchandise into retail experiences, such as exclusive in-store displays or limited edition releases. ## Related on Trend Hunter - [Hyper-Detailed Superhero Toys](https://www.trendhunter.com/trends/hot-toys-the-flash-batman-and-batcycle.md) - [Modernized Superhero RC Toys](https://www.trendhunter.com/trends/hot-wheels-rc-original-edition-batmobile.md) - [Stealth Vigilante Vehicle Toys](https://www.trendhunter.com/trends/lego-technic-batcycle.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Superhero-Themed Retail Toys](https://www.trendhunter.com/trends/mcfarlane-toys-1.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md) - [Building Block Superhero Sets](https://www.trendhunter.com/trends/batcave-shadowbox.md) - [Buildable 3D Superhero Displays](https://www.trendhunter.com/trends/gotham-city-skyline-set.md)