# Charity-Encouraging Superhero Campaigns Deadpool & Omaze's Collaboration Supports Cancer Research By Kalin Ned | Published 2018-04-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/superhero-movie-franchise References: [hypebeast](https://hypebeast.com/2018/4/watch-deadpool-omaze-ryan-reynolds-pink-suit-cancer) & [youtube](https://www.youtube.com/redirect?q=https://LetsFCancer.com&event=video_description&v=uKpvjqDsTcU&redir_token=RXtsKecJDFsmNGA2YrcDjKi5cLx8MTUyMjkzNjA3NUAxNTIyODQ5Njc1) As the release date for popular superhero movie franchise 'Deadpool 2' is nearing, Ryan Reynold's mouthy and lovable character is shot in a video, wearing a pink suit. The film collaborates with online fundraising platform Omaze to [raise the public's awareness of cancer](https://www.trendhunter.com/trends/stand-up-to-cancer) and the importance of charitable drives. [Deadpool's pink suit](https://www.trendhunter.com/trends/project-pink-slide) is designed to encourage people to donate to the 'Fuck Cancer' initiative. This will automatically enter them in a draw for the suit. One might wonder what could be done with an action suit from a superhero movie franchise, however, Wade Wilson gives some good suggestions that range from adding the suit "to your weekly wardrobe rotation," to appropriating it as a "colorful addition to your S & M dungeon." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Superhero-inspired Fundraising:** Opportunity for businesses to collaborate with superhero franchises to raise awareness and funds for charitable causes. - **Innovative Celebrity Collaborations:** Collaborating with popular celebrities and influencers to support charitable initiatives presents new opportunities for raising awareness and increasing donations. - **Creative Donation Incentives:** Developing unique and engaging incentives, such as exclusive merchandise or experiences, to encourage donations and maximize fundraising efforts. ### Where This Applies - **Film Marketing and Merchandising:** Opportunity to leverage the popularity of superhero franchises for marketing strategies and merchandise sales, while supporting charitable causes. - **Online Fundraising Platforms:** Promoting and enhancing online fundraising platforms to facilitate easy and convenient donation processes for individuals and businesses to support charitable initiatives. - **Fashion and Apparel:** Partnering with charitable campaigns by creating limited edition merchandise, like superhero-inspired clothing, to raise funds and awareness. ## Related on Trend Hunter - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md)