# Ultra-Luxe Fashion NFTs Gucci Teams Up With Superplastic to Launch SUPERGUCCI NFTs By Niko Pajkovic | Published 2022-01-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/supergucci References: [hypebae](https://hypebae.com/2022/1/gucci-superplastic-nft-ceramic-sculptures-supergucci-collaboration-janky-guggimon-vault-release-date-info) & [gucci](https://www.gucci.com/ca/en/) Italian luxury fashion label [Gucci](https://www.trendhunter.com/trends/superrare) has partnered with [Superplastic](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic) -- a brand known for its animated celebs -- to launch a new NFT collection dubbed SUPERGUCCI. The new collaboration sees Gucci finally opting to expand into the metaverse and the burgeoning world of NFTs, where it will join its major competitors such as [Balenciaga](https://www.trendhunter.com/trends/valentino-1) and JW Anderson. According to the company, SUPERGUCCI is set to arrive in three installments, with the first consisting of ten exclusive NFT pieces. Interestingly, each NFT artwork will be accompanied by a unique ceramic sculpture, several of which were teased by Gucci this week. Based on the early sneak preview, it appears the artworks will leverage Gucci's signature design motifs while implementing elements typical to Superplastic artists, Guggimon and Janky. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Nfts:** Fashion brands are exploring the potential of NFTs and developing exclusive digital collectibles to increase engagement with their audience. - **Expanding Into Metaverse:** Luxury fashion brands are entering the metaverse to explore new marketing channels and engage with a younger audience. - **Unique Collectibles:** Luxury brands are partnering with artists and designers to create unique NFTs that come with physical sculptures to attract collectors from both the digital and physical world. ### Where This Applies - **Fashion Industry:** Fashion brands can create digital pieces to increase audience engagement and entice consumers to purchase exclusive items. - **Art and Collectibles Industry:** NFTs provide a new way to sell unique physical pieces that come with digital ownership and authentication. - **Marketing Industry:** Brands can explore new marketing channels by expanding into the metaverse and create innovative digital experiences for consumers. ## Related on Trend Hunter - [Luxury NFT Art Marketplaces](https://www.trendhunter.com/trends/superrare.md) - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Collectible Luxury Fashion Dolls](https://www.trendhunter.com/trends/marsper-x-gucci.md) - [Non-Profit NFT Collections](https://www.trendhunter.com/trends/guerlain-nft-collection.md) - [Luxury NFT Drops](https://www.trendhunter.com/trends/prada-nft.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md)