# Meadowfoam Sunscreen Oils Supergoop's Sun Care Serum is Infused With Nourishing Essential Oils By Jana Pijak | Published 2017-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supergoop References: [urbanoutfitters](https://www.urbanoutfitters.com/shop/sg-sun-defying-oil-1oz-tr?category=sun-tan-lotion-cream&color=000) & [supergoop](http://www.supergoop.com/) Supergoop's Meadowfoam Sunscreen Oil is enriched with the nourishing, botanical ingredient which is known for its protective properties. Creating a protective barrier that locks in moisture while shielding from the sun's harmful rays, this product mimics [lightweight serums](https://www.trendhunter.com/trends/moisture-sun-serum) in its consistency. The suncare oil is even water-resistant for up to 80 minutes, and boasts an SPF 50 rating. This light and nourishing formula from Supergoop leaves one's skin feeling soft and hyrdrated after use while offering premium from UV rays. While most [SPF 50 sun care products](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50) can be heavy, leaving a visible residue after use, this product leaves skin with a [natural glow](https://www.trendhunter.com/trends/radiant-sunscreen), and is a subtle alternative for those seeking a less heavy solution. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nourishing Sunscreen Oils:** Creating a protective barrier that locks in moisture while shielding from the sun's harmful rays, this product mimics lightweight serums in its consistency. - **Water-resistant SPF:** The suncare oil is even water-resistant for up to 80 minutes, offering premium protection from UV rays. - **Lightweight and Natural:** This product leaves skin with a natural glow, making it a subtle alternative for those seeking a less heavy solution. ### Industries Being Reshaped - **Skincare:** The use of nourishing sunscreen oils and lightweight formulations opens up opportunities for skincare brands to create innovative solutions. - **Sun Protection:** The development of water-resistant SPF products with high SPF ratings presents disruptive innovation opportunities for the sun protection industry. - **Beauty:** The demand for lightweight and natural beauty products offers opportunities for beauty brands to develop sun care products that provide both protection and a natural glow. ## Related on Trend Hunter - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Weightless Sunscreen Moisturizers](https://www.trendhunter.com/trends/sunscreen-moisturizer.md) - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [Goat Milk Sunscreens](https://www.trendhunter.com/trends/sunscreen-for-face-and-body.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [Broad-Spectrum Glow Oils](https://www.trendhunter.com/trends/rr-sun-elixir.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md)