# Fun-Filled Sunscreen Campaigns Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign By Georgia Wray Norsten | Published 2025-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supergoop-x-liza-koshy References: [people](https://people.com/liza-koshys-new-role-supergoop-all-about-spreading-good-vibes-sunscreen-exclusive-11725729) Supergoop! x Liza Koshy have partnered to launch a summer campaign, 'Feel Super,' with actress and content creator Liza Koshy as the brand’s new 'Chief Super Officer.' The collaboration brings humor and personality to [SPF awareness](https://www.trendhunter.com/trends/spf-education-popup), showcasing Koshy in a series of sun-safe, playfully choreographed shorts across digital and social platforms. One standout concept features Koshy unveiling fictional 'SuperShades' -- oversized sunglasses that double as sunscreen dispensers -- highlighting Supergoop!’s mission to make SPF application part of everyone’s daily routine. Known for its popular products like 'Unseen Sunscreen' and '[Glowscreen](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40),' the brand leverages Koshy’s magnetic, Gen Z-friendly presence to reframe sunscreen as stylish, funny, and cool. The campaign, which includes CTV, [Sephora](https://www.trendhunter.com/trends/skin-obsessed) in-store activations, and influencer collaborations, is timed with Skin Cancer Awareness Month and reflects Supergoop!’s broader effort to normalize SPF usage year-round. Image Credit: Supergoop! ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 86% | Activity: 83% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Humor-infused Marketing:** This trend highlights a shift towards using humor to engage consumers, creating memorable experiences that make products more relatable and enjoyable. - **Influencer Collaboration for Brand Authenticity:** Brands increasingly partner with influencers to tap into their established audiences, lending authenticity and expanding impact in a relatable manner. - **Sustainability-driven Product Design:** Innovative product designs, like SuperShades that serve dual functions, underline a growing focus on sustainability and practicality in consumer goods. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry is integrating playful marketing strategies to educate consumers, enhancing product engagement and brand loyalty. - **Digital Marketing:** Digital marketing strategies leveraging high-profile personalities are reshaping how brands connect with younger demographics on social platforms. - **Retail and E-commerce:** Retail and e-commerce platforms are incorporating experiential campaigns and in-store activations to drive consumer interaction and foster a deeper brand connection. ## Related on Trend Hunter - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Sunscreen Rom-Com Campaigns](https://www.trendhunter.com/trends/the-one-under-the-sun.md) - [Gen Z Sun Care Campaigns](https://www.trendhunter.com/trends/sun-care-campaign.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md) - [Getaway Series SPF Sets](https://www.trendhunter.com/trends/the-white-lotus-x-supergoop.md) - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [SPF Lip Glosses](https://www.trendhunter.com/trends/glow-gloss-spf.md) - [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md)