# Sunscreen-Toting Sunglasses Supergoop! SuperShades Carry Sun Protection in Custom Charms By Laura McQuarrie | Published 2025-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supergoop-supershades References: [instagram](https://www.instagram.com/p/DJIBWa5yjF4/?hl=en&img_index=1) Sunglasses are an important part of comfortably and safely enjoying time in the sun, as is sun protection, and the [Supergoop](https://www.trendhunter.com/trends/unseen-sunscreen-stick)! SuperShades cover both. These first-of-their-kind sunglasses were made to carry favorite Supergoop! sunscreen products in custom, sun-shaped charms, offering a stylish way to take sun care solutions to go. This exclusive eyewear design is only being given away on social media, and five lucky winners from the brand's community on [Instagram](https://www.trendhunter.com/trends/cadbury-dairy-milk-watermelon-chocolate-block) will get their hands on them, plus a set of PLAY, Unseen Sunscreen and Glowscreen. Like the rest of its product portfolio, this sun care solution from Supergoop! makes daily protection non-negotiable but fun as a playful ritual with novel formats and a dose of sunshine. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 67% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wearable Sun Protection:** Eyewear equipped with sunscreen storage offers dual-functionality fashion that elevates convenience for sun care enthusiasts. - **Interactive Social Media Giveaways:** Brands leverage social platforms for exclusive product releases, creating excitement and building community engagement. - **Personalized Sun Care Accessories:** The rise of customizable sun protection products allows consumers to tailor their sun safety routines in innovative, stylish ways. ### Where This Applies - **Eyewear:** The eyewear industry expands functionality by integrating health-related features, appealing to wellness-conscious consumers. - **Cosmetics:** The cosmetics field innovates by merging beauty and practical sun protection, addressing consumers' lifestyle needs more holistically. - **Social Media Marketing:** Digital marketing capitalizes on exclusive content and giveaway strategies to enhance engagement and brand visibility online. ## Related on Trend Hunter - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [SPF Lip Glosses](https://www.trendhunter.com/trends/glow-gloss-spf.md) - [Sun Care Concierges](https://www.trendhunter.com/trends/supergoop-concierge.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Getaway Series SPF Sets](https://www.trendhunter.com/trends/the-white-lotus-x-supergoop.md) - [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md) - [Protective Radiance Drops](https://www.trendhunter.com/trends/glowscreen-softradiance-drops-mineral-spf-40.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md)