# Relaxed Sneaker-Styled Lookbooks Suki Waterhouse Stars in the Superga Spring 2014 Campaign By Farida Helmy | Published 2014-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superga-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/suki-waterhouse-kicks-heels-superga-spring-2014-campaign/) & [superga-usa](http://www.superga-usa.com) There's just something special about Suki; everything this girl touches turns into gold -- and with her being the face of the new Superga Spring 2014 campaign, the collection is bound to fly off shelves. Looking laid-back and the definition of cool-girl chic -- as she always does -- Suki Waterhouse exchanges sexy heels for [urban kicks](https://www.trendhunter.com/trends/knys-fall-2025) in the Superga Spring 2014 campaign. The 'it' girl of the moment has an effortless feel about her that she exudes perfectly for the [Italian footwear brand's new campaign](https://www.trendhunter.com/trends/flex-as-you-go). The gorgeous blonde stunner poses in understated glam pieces and [chic sneaker styles](https://www.trendhunter.com/trends/sisterhood-in-style), looking relaxed and totally at ease whether riding a retro vespa, lounging by the pool with friends, chilling in a vintage car or just sitting there and getting her hair done. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Relaxed Sneaker-styled Lookbooks:** Opportunity for fashion brands to showcase their collections in a laid-back and effortlessly cool way through sneaker-styled lookbooks. ### Who This Affects Most - **Fashion:** Potential for fashion brands to capitalize on the trend of relaxed and chic sneaker styles. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)