# Gigantic Sneaker Installations The Giant Superga Shoes Break Guinness World Records By M | Published 2013-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superga-shoes References: [hypebeast](http://hypebeast.com/2013/5/superga-enter-the-guinness-world-records-with-worlds-largest-shoe) & [superga](http://www.superga.co.uk/) Popular Italian shoe brand Superga broke Guiness World records with their [giant Superga shoes](https://www.trendhunter.com/trends/stinson-evo-og) installation for its Hong Kong retail opening. Created by [Japanese SAC](https://www.trendhunter.com/trends/cosmology) design students, Superga challenged itself to create the world's largest sneaker that was both grande in stature but also a symbolic mark. Made with 25 canvases, 328 wheels of thread, 23 meters of shoelace, tons of wood and rubber, the gigantic Superga shoe is 8-feet by 11-feet and 20-feet long. The design inspiration came from Superga's classic 2750 but was customized with gray and red graffiti designs as an homage to Hong Kong's vibrant street art. A definite attention-grabbing piece, this [shoe installation](https://www.trendhunter.com/trends/old-skool-36-fm) is as detailed as it is striking and the biggest of its kind. One lace loop is the size of a human's head! How cool is that? ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Gigantic Installations:** Opportunity to create oversized installations that break records and capture attention. - **Symbolic Mark:** Potential for brands to use symbolic installations to make a lasting impression and create brand recognition. - **Customized Design:** Demand for customized designs that incorporate local elements and cultural references. ### Sectors Adopting This - **Fashion:** Fashion brands can explore creating oversized installations to promote new product launches and generate buzz. - **Advertising:** Advertising agencies can leverage symbolic installations to create memorable and impactful brand campaigns. - **Art:** Artists can collaborate with brands to create customized installations that blend art with marketing. ## Related on Trend Hunter - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Bigfoot-Inspired Bizarre Footwear](https://www.trendhunter.com/trends/ninlo.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md)