# Vitamin-Enriched Candies The Maynards Bassetts Superfruit Jellies Contain 30% Fruit Juice By Michael Hemsworth | Published 2020-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/superfruit-jellies References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-superfruit-jellies-tap-consumer-desire-authenticity-07-02-2020/) & [mondelezinternational](https://www.mondelezinternational.com/Our-Brands/Maynards-Bassetts) The Maynards Bassetts Superfruit Jellies are a new product from the brand that aims to deliver a flavorful candy that also boasts an authentic recipe for consumers to appreciate. The candies are made with [30% fruit juice](https://www.trendhunter.com/trends/vimto-jazzies) in the recipe and even contain 15% of the recommended daily intake of vitamins C and E to make them a beneficial option consumers can feel good about. The candies will come in 130 gram bags at a price point of just £1 to make them an [accessible option for shoppers](https://www.trendhunter.com/trends/pick-n-mix-candies) to pick up at their leisure. The Maynards Bassetts Superfruit Jellies were boasted by Senior Brand Manager at [Mondelēz International](https://www.trendhunter.com/trends/maynards-bassetts-juicies) Marta Sanso who said, "Candy is all about emotional connections – and Superfruit Jellies perfectly tap into this. Superfruit Jellies are not only tasty but contain real fruit juice and are a source of vitamins so are perfectly placed to bring incremental shoppers to the category.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vitamin-enriched Candies:** Combining candy with vitamins to create a guilt-free indulgence. - **Authentic Recipes:** Creating candies with real fruit juice for a flavorful and natural experience. - **Accessible Pricing:** Offering affordable options to make the candies accessible to a wide range of consumers. ### Who This Affects Most - **Confectionery:** Innovating within the confectionery industry by creating vitamin-enriched candies. - **Health and Wellness:** Exploring opportunities in the health and wellness industry by incorporating vitamins into candy products. - **Retail:** Capitalizing on the demand for affordable treats within the retail industry by offering accessible pricing. ## Related on Trend Hunter - [Reduced Sugar Candy Products](https://www.trendhunter.com/trends/maynards-bassetts-juicies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [No-Added-Sugar Candy Drops](https://www.trendhunter.com/trends/vimto-zero-fruit-drops.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Sugar-Free Gummy Pregnancy Supplements](https://www.trendhunter.com/trends/bassetts-vitamins-pregnancy.md) - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md) - [Gem-Like Fruit Snacks](https://www.trendhunter.com/trends/bear-fruit-bites.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md)