# Electrolyte-Infused Superfruit Beers Resolution Blueberry Acai Golden Ale is Isotonic & Low-ABV By Laura McQuarrie | Published 2020-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfruit-beer References: [adweek](https://www.adweek.com/brand-marketing/anheuser-busch-adds-4-beers-to-growing-low-alcohol-portfolio/) & [breckbrew](https://www.breckbrew.com/beers/resolution-blueberry-acai-golden-ale) Although people often experience overindulgence and guilt during the holiday season, the start of a new year represents a fresh start for many, especially when it comes to making healthy choices—and Resolution is a brand-new superfruit beer from [Breckenridge Brewery](https://www.trendhunter.com/trends/riki-spirits) that sets itself as a better-for-you option. The Resolution Blueberry Acai Golden Ale is a new [seasonal beer](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) that is [low in calories and alcohol](https://www.trendhunter.com/trends/chilly-ones-beer), isotonic and electrolyte-infused with fruit-forward flavors. As a seasonal option, the golden ale is even highlighted for those who regret enjoying too much "holiday cheer." Knowing that many consumers are passionate about maintaining well-balanced lives, brands are developing health-focused beer products that put an emphasis on functional ingredients and wellness benefits. Image Credit: Breckenridge Brewery ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Health-focused Beers:** Creating beer products that put an emphasis on functional ingredients and wellness benefits. - **Low-carb and Low-abv Beers:** Developing beer products that are less calorific and have lower alcohol content. - **Electrolyte-infused Beverages:** Introducing functional ingredients into beverage products to appeal to health-conscious consumers. ### Who This Affects Most - **Beverage Industry:** Developing functional beverages that cater to the health-conscious consumers to capitalize on the wellness trend. - **Craft Beer Industry:** Creating low-calorie and low-ABV beers that offer wellness benefits to compete with traditional beers in the market. - **Sports Nutrition Industry:** Exploring the potential of electrolyte-infused and isotonic beverages to appeal to athletes and fitness enthusiasts. ## Related on Trend Hunter - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Spiked Electrolyte Canned Beverages](https://www.trendhunter.com/trends/postgame-beverages.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md)