# Probiotic Superfood Yogurts Yooga's Coconut-Based Product is Disrupting the Plant-Based Category By Laura McQuarrie | Published 2018-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-yogurts References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/06/yooga-superfood-yogurt-cups.html) & [yooga.co](http://www.yooga.co/) Yooga's collection of coconut milk-based superfood yogurts set themselves apart within the plant-based yogurt category by offering a formula that's rich in probiotic cultures and low in calories and sugar. The Yooga Superfood Cups are offered in flavors like [Blueberry](https://www.trendhunter.com/trends/yogurt-crunch), Turmeric Golden Milk, Vanilla Bean, Strawberry and Sea Salt Chocolate, which pair fruit purees with finely milled chia seeds. To further help Yooga stand out against the many new [plant-based yogurt products](https://www.trendhunter.com/trends/oat-coconut-yoghurt) that are emerging, Voicebox Creative developed a vibrant color-blocked identity for the products and a design that quickly and cleanly communicates the benefits of the superfood yogurts at a glance. As a first-to-market superfood [probiotic coconut yogurt cup](https://www.trendhunter.com/trends/coconut-cult-probiotic-coconut-yogurt), Yooga turned to a dynamic packaging design to catch the eyes of consumers and rapidly educate them on the unique benefits of its products. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Superfood Yogurts:** Yooga's coconut-based product is disrupting the plant-based category by offering probiotic-rich and low-calorie options. - **Plant-based Yogurt Alternatives:** Emerging varieties of plant-based yogurts are creating opportunities for innovative flavors and formulations. - **Dynamic Packaging Design:** Developing eye-catching packaging designs can help differentiate products and educate consumers on unique benefits. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the market potential of probiotic superfood yogurts and plant-based alternatives. - **Health and Wellness:** The health and wellness industry can leverage the popularity of probiotics and superfoods by incorporating them into innovative products. - **Packaging Design:** The packaging design industry can assist brands in creating visually appealing packaging that effectively communicates product benefits. ## Related on Trend Hunter - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md)