# Grab-and-Go Protein Waffles Unwaffle Makes Superfood Waffles with Ready-to-Pour Syrup By Laura McQuarrie | Published 2024-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-waffle References: [specialtyfood](https://www.specialtyfood.com/news/article/incubators-startups-showcase-emerging-products-fancy-food-show/) & [eatunwaffle](https://eatunwaffle.com/)  Unwaffle crafts [protein-packed superfood waffles](https://www.trendhunter.com/trends/peanut-butter-energy-waffles) that are ready to take on the go to prepare nourishing meals or a satisfying snack on demand. While the brand's Original recipe is a crowd-pleaser, those with a sweet tooth will enjoy digging into varieties like Blueberry or Cocoa Chip. There's truly something for everyone in the conveniently packaged Protein Waffle lineup, even a Garden Herb variety paired with a small block of salted butter. Otherwise, Unwaffle's On The Go Protein Waffles include a ready-to-pour pouch of maple syrup. These [vegan and gluten-free superfood waffles](https://www.trendhunter.com/trends/rootsy) are fueled by wholesome ingredients and none of the top 14 food allergens. In addition to its On The Go products, Unwaffle makes frozen At Home offerings to nourish households in need of [convenient morning meals](https://www.trendhunter.com/trends/frozen-breakfast-items). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 81% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-packed Superfood Waffles:** The rise of protein-packed superfood waffles presents an opportunity for innovative brands to cater to health-conscious consumers. - **Convenient Grab-and-go Meals:** The demand for convenient grab-and-go meals like Unwaffle's On The Go Protein Waffles opens up possibilities for brands to create innovative solutions for busy individuals. - **Vegan and Gluten-free Options:** The increasing popularity of vegan and gluten-free options in the food industry provides a potential market for brands to develop inclusive and nutritious alternatives, such as Unwaffle's superfood waffles. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can explore opportunities to develop and produce protein-packed superfood waffles with convenient packaging for on-the-go consumption. - **Health and Wellness:** The health and wellness industry has a chance to create and market convenient and nutritious grab-and-go meals, like Unwaffle's On The Go Protein Waffles, to cater to the needs of busy individuals. - **Specialty Food:** The specialty food industry can tap into the growing demand for vegan and gluten-free food options by offering innovative products such as Unwaffle's superfood waffles to meet the needs of health-conscious customers. ## Related on Trend Hunter - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Nourishing Protein Waffles](https://www.trendhunter.com/trends/protein-waffle.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md) - [Protein-Rich Frozen Waffles](https://www.trendhunter.com/trends/premier-protein-frozen-pancakes.md) - [Yogurt-Based Waffle Mixes](https://www.trendhunter.com/trends/heavenly-waffles.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md) - [Versatile Protein-Rich Breakfast Products](https://www.trendhunter.com/trends/premier-protein-breakfast-products.md)