# Free-From Superfood Tortillas Mikey's Vegetable-Based Tortillas Use Purple Sweet Potato & Beets By Laura McQuarrie | Published 2020-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-tortilla References: [restaurantmagazine](http://www.restaurantmagazine.com/smoothie-king-adds-new-plant-based-blend-to-help-support-living-a-vegan-lifestyle/) & [eatmikeys](http://www.eatmikeys.com/) [Mikey's](https://www.trendhunter.com/trends/mikeys-hooch) is introducing colorful new [vegetable-based superfood tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps) that are gluten- and grain-free and useful for offering an alternative to traditional flour-based tortillas. The new launch shares one kind of Sweets & Beets Gluten and Grain-Free Tortilla made with sweet potato and beets, another with Golden Turmeric and hemp protein and a third called Super Greens that's packed with spinach, broccoli and spirulina. The brand-new Mikey's Superfood Tortillas are not just [gluten-free and grain-free](https://www.trendhunter.com/trends/soft-white-wraps) but also fully vegan, dairy-free, soy-free and non-GMO Project Verified. Knowing that consumers are looking to get more vegetables and bolster their diets with immunity-boosting ingredients to fortify their health, Mikey's created versatile tortilla wraps that can be used as the base of many different snacks and meals. Image Credit: Mikey's ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 40% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Superfood Tortillas:** The introduction of vegetable-based superfood tortillas offers a gluten- and grain-free alternative to traditional flour-based tortillas. - **Gluten-free Products:** The demand for gluten-free products is driving the development of innovative tortilla options like Mikey's Superfood Tortillas. - **Immunity-boosting Foods:** Mikey's Superfood Tortillas cater to the growing trend of consumers seeking immunity-boosting ingredients to fortify their health. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the demand for gluten-free and vegetable-based products by offering innovative tortilla options. - **Health and Wellness:** The health and wellness industry can explore the potential of creating more immunity-boosting food products like Mikey's Superfood Tortillas. - **Plant-based Foods:** The plant-based food industry has an opportunity to expand its offerings with versatile and vegetable-based tortilla wraps like Mikey's Superfood Tortillas. ## Related on Trend Hunter - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Two-Ingredient Tortillas](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas.md) - [Plant-Powered Handheld Pockets](https://www.trendhunter.com/trends/microwave-pockets.md) - [Carb-Free Spinach-Made Tortillas](https://www.trendhunter.com/trends/mission-zero-net-carbs-spinach-tortillas.md) - [Better-for-You Tortilla Products](https://www.trendhunter.com/trends/lowcarb-tortillas.md) - [Plant-Based Breakfast Pockets](https://www.trendhunter.com/trends/plant-based-pockets.md) - [High-Fiber Keto-Certified Tortillas](https://www.trendhunter.com/trends/zero-net-carbs-tortillas.md) - [Sweet Grain-Free Tortilla Wraps](https://www.trendhunter.com/trends/egglife-sweet-cinnamon-egg-white-wraps.md) - [Organic Clean Label Tortillas](https://www.trendhunter.com/trends/rise-puff.md)