# Plant-Powered Superfood Syrups Dream Pops Drip is Boosted by Coconut Nectar & Baobab By Laura McQuarrie | Published 2022-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-syrup References: [prnewswire](https://www.prnewswire.com/news-releases/plant-based-frozen-novelty-leader-dream-pops-challenges-big-candy-with-the-launch-of-100-plant-based-chocolate-crunch-bites-and-superfood-syrups-301497609.html) & [dreampops](https://dreampops.com/collections/all)  Dream Pops Drip is a new line of 100% plant-based superfood syrups that reimagines Chocolate, Caramel and Strawberry syrups as better-for-you indulgences. The formulas are sweetened by coconut nectar and boosted by the benefits of nutrient-dense baobab, an ingredient that's rich in antioxidants, prebiotic properties, multivitamins and also provides a natural citrus flavor. These superfood syrups are free from high-fructose corn syrup, gums, stabilizers or alternative sweeteners. These new syrups align with Dream Pops' mission to reimagine cult-favorite desserts with entirely plant-based ingredients without compromising when it comes to health and wellness. Dream Pops Drip is debuting at Natural Products Expo West and this line speaks to health-conscious consumers who want to satisfy their cravings for traditional confections in a way that better suits their values around balance and healthy eating. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 44% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Indulgences:** Opportunity for the food industry to expand on indulgent plant-based alternatives to traditional desserts. - **Superfood Syrups:** Opportunity for companies to incorporate nutrient-dense superfoods into everyday food items for added health benefits. - **Alternative Sweeteners:** Opportunity for companies to explore innovative and natural ways to sweeten foods, appealing to health-conscious consumers. ### Sectors Adopting This - **Food Industry:** Opportunity for food companies to develop plant-based alternatives to traditional desserts using nutrient-dense ingredients. - **Health Food Industry:** Opportunity for health food companies to add plant-based, superfood sweeteners to their products, tapping into the growing trend of health-conscious consumers. - **Natural Products Industry:** Opportunity for natural products companies to offer alternative, nutrient-dense sweeteners to appeal to consumers looking to lead healthier lifestyles. ## Related on Trend Hunter - [Chocolate-Coated Coconut Balls](https://www.trendhunter.com/trends/dream-pops-1.md) - [Chocolate-Coated Free-From Bites](https://www.trendhunter.com/trends/dream-pops-crunch.md) - [Organic Gelato Pops](https://www.trendhunter.com/trends/gelato-pops.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Vibrant Tropical-Inspired Syrups](https://www.trendhunter.com/trends/fantasy-collection-syrups.md) - [Flavor-Enhanced Syrup Ranges](https://www.trendhunter.com/trends/the-groovy-food-company-syrup.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md)