# Alternative Superfood Sweeteners D'vash Organics' Sweeteners are Made with Dates & Sweet Potatoes By Laura McQuarrie | Published 2019-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-sweeteners References: [prnewswire](https://www.prnewswire.com/news-releases/dvash-organics-sweetens-holiday-cooking-the-healthy-way-300955763.html) & [dvashorganics](http://www.dvashorganics.com) Knowing that many consumers want to limit their intake of refined sugar and instead indulge with guilt-free [natural sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1), D'vash Organics launched a line of superfood sweeteners. The brand makes its alternative sweeteners with [upcycled Medjool dates](https://www.trendhunter.com/trends/flavored-dates) and Carolina sweet potatoes, offering recipes that contain 25% less sugar than honey, agave nectar and maple syrup. These bottles of nectar and syrup are enhanced with ingredients that are non-GMO, gluten-free, fat-free, vegan-friendly and paleo. As well as offering products like [Sweet Potato Nectar](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink) and Date Nectar, D'vash Organics also produces unique superfood sweeteners like Cayenne Date Nectar, which adds a sweet and spicy kick to everything from baked goods to yogurt and salad dressing. Image Credit: D'vash Organics ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Sweeteners:** Disruptive innovation opportunity: Develop new natural sweetener options using alternative ingredients such as fruits and vegetables. - **Upcycled Ingredients:** Disruptive innovation opportunity: Create products that utilize upcycled ingredients for sustainable and eco-friendly sweeteners. - **Health-conscious Alternatives:** Disruptive innovation opportunity: Offer alternative sweeteners that cater to health-conscious consumers by providing lower sugar options without sacrificing taste. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Develop new sweetener products and diversify the sweetener market within the food and beverage industry. - **Health and Wellness:** Disruptive innovation opportunity: Provide innovative sweetener options that align with health and wellness trends, appealing to consumers seeking healthier alternatives. - **Sustainability:** Disruptive innovation opportunity: Explore sustainable manufacturing processes and packaging solutions for sweetener products to support environmental goals. ## Related on Trend Hunter - [Tasty Date Syrups](https://www.trendhunter.com/trends/date-syrups.md) - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Zero-Waste Sweeteners](https://www.trendhunter.com/trends/carobway.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Organic Date Syrups](https://www.trendhunter.com/trends/organic-date-syrup.md)