# Meal-Replacing Superfood Shakes Chia Star's Beverages Leverage the Benefits of Fully Soaked Chia By Laura McQuarrie | Published 2016-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-shakes References: [bevnet](http://www.bevnet.com/news/2016/chia-star-launches-line-of-hpp-coconut-milk-shakes-unveils-brand-revamp) & [chiastar](http://www.chiastar.com/) Very Vanilla, Caramel Coconut and Cold Brew Coffee are the three all-new chia seed-based superfood shakes from Chia Star. These new beverages were developed with inspiration from [meal replacement, protein shakes](https://www.trendhunter.com/trends/daily-shake) and questioning how these existing beverage types could be changed with fully soaked chia seeds as a main ingredient. These beverages are loaded with [plant-based protein from sources](https://www.trendhunter.com/trends/almondmilk-protein-shakes) like sprouted brown rice, pea and quinoa, providing satiety as well as a wholesome nutritional boost. In order to spotlight the coffee content in its Cold Brew Coffee Shake, Chia Star uses a label to emphasize that it's "Made with Grady’s," or Grady's Cold Brew from Brooklyn. For its first six months on the market, the new product line will be exclusive to [Whole Foods](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon) locations. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Chia Seed-based Meal Replacements:** Opportunity to disrupt the meal replacement market by incorporating fully soaked chia seeds as a main ingredient. - **Plant-based Protein Beverages:** Disruptive innovation opportunity to create protein shakes with plant-based protein sources like sprouted brown rice, pea and quinoa. - **Cold Brew Coffee Shakes:** Unique opportunity to create coffee-infused shakes, highlighting popular cold brew coffee as a main ingredient. ### Where This Applies - **Food and Beverage:** Potential disruption in the food and beverage industry by introducing chia seed-based meal-replacing superfood shakes. - **Health and Wellness:** Opportunity to innovate in the health and wellness industry with plant-based protein shakes as wholesome nutritional boosts. - **Retail:** Disruptive innovation opportunity in the retail industry with exclusive product partnerships and distribution agreements, such as Whole Foods exclusivity. ## Related on Trend Hunter - [Whole-Body Nutrition Shakes](https://www.trendhunter.com/trends/kachava.md) - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Chia-Infused Tea Lattes](https://www.trendhunter.com/trends/alternative-to-bubble-tea.md) - [Instant Chia Protein Puddings](https://www.trendhunter.com/trends/chia-protein-pudding.md) - [All-In-One Strawberry Shakes](https://www.trendhunter.com/trends/allinone-nutrition-shake.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Tasty Zero-Sugar Protein Shakes](https://www.trendhunter.com/trends/zerosugar-protein-shakes.md)