# Superfood Mealworm Supplements Mr Bug's Superfood Shaker Adds Nutrition to Daily Dog Meals By Laura McQuarrie | Published 2023-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-shaker References: [fabnews.live](https://fabnews.live/mr-bug-adds-a-mealworm-superfood-seasoning-shaker-to-its-range/) & [mrbug](https://www.mrbug.co.uk/shop)  Mr Bug is going beyond its range of sustainable, grain-free Bug Bites treats for dogs with an all-new Superfood Shaker that can be used as a [nutritious meal topper](https://www.trendhunter.com/trends/whats-barkings-shakers-food-toppers). The Superfood Shaker is a nutritional mealworm supplement and a source of hypoallergenic protein that's easy to add to a dog's daily meal. Dried mealworms are a source of 53% protein, 28% healthy fat, 6% fiber, 5% moisture, plus amino acids and minerals. Pet owners are embracing [alternative protein sources](https://www.trendhunter.com/trends/kaiko) for their pets, especially from insects, as a means of better aligning their purchasing choices with their deep-seated values of sustainability. This shift reflects a growing awareness that choosing [insect-based meals, treats, and toppers](https://www.trendhunter.com/trends/freezedried-treats) not only nourishes their pets but also contributes to a more eco-friendly and resource-efficient pet food industry. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 41% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Alternative Protein Sources:** Pet owners are embracing alternative protein sources for their pets, especially from insects, as a means of better aligning their purchasing choices with their deep-seated values of sustainability. - **Eco-friendly Pet Food Industry:** Choosing insect-based meals, treats, and toppers not only nourishes their pets but also contributes to a more eco-friendly and resource-efficient pet food industry. - **Utilizing Insect-based Superfood:** The all-new Superfood Shaker by Mr Bug adds a nutritious meal topper in the form of a mealworm supplement, providing a source of hypoallergenic protein that's easy to add to a dog's daily meal. ### Industries Being Reshaped - **Pet Food:** The pet food industry can tap into the growing demand for alternative protein sources for pets, particularly insect-based products. - **Sustainable Agriculture:** The rise of insect-based superfood presents opportunities for sustainable agriculture practices to produce insect farms for mealworm production. - **Food Supplements:** There is potential for growth in the food supplement industry by offering insect-based products as a source of nutrition for both pets and humans. ## Related on Trend Hunter - [Insect-Infused Dog Food Toppers](https://www.trendhunter.com/trends/functional-meal-toppers.md) - [Insect-Based Dog Food Toppers](https://www.trendhunter.com/trends/neo-bites.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/insect-protein-dog-treats.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Nutrient-Rich Poultry Treats](https://www.trendhunter.com/trends/nutrientrich-poultry-treat.md) - [Premium Insect Protein Treats](https://www.trendhunter.com/trends/protein-dog-treat.md) - [Future-Ready Pet Foods](https://www.trendhunter.com/trends/cosmopet.md) - [Alternative Protein Dog Treats](https://www.trendhunter.com/trends/sustainable-dog-treats.md) - [Dehydrated Whole Food Mixers](https://www.trendhunter.com/trends/whole-food-mixer.md)