# Rustic Superfood Powders These Superfoods Can Be Added to a Variety of Meals and Drinks By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-powders References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/yao-superfoods.html) & [jbd.pt](http://jbd.pt/) Although this brand is used to flavoring edible substances, its superfood powders offer a large variety of health benefits as well. The brand, based in Lisboa, Portugal is called 'Yao Superfoods Extract Powders." The powders come with a wide range of ingredients including urtiga extract, [cogumela chaga](https://www.trendhunter.com/trends/organic-performance-mushrooms), jiaogulan and schisandra berries. The plant and fruit-based superfood powders can be added to meals, [smoothies and drinks](https://www.trendhunter.com/trends/skin-glow-smoothie) to both enhance flavor and offer health benefits. Providing everything from antioxidants to potential weight loss effects, these powders are able to cater to a variety of health concerns that consumers may have. The benefits of this brand coupled with its rustic aesthetic makes it the perfect natural food option for health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 58% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Superfood Powders:** There is a growing trend in the use of superfood powders to enhance meals and drinks with added health benefits. - **Plant-based Ingredients:** The use of plant-based ingredients in superfood powders is becoming increasingly popular among health-conscious consumers. - **Flavor Enhancement:** Superfood powders are being used to not only provide health benefits but also enhance the flavor of meals and drinks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the trend of superfood powders to create innovative products with added health benefits. - **Health and Wellness:** The health and wellness industry can capitalize on the use of plant-based ingredients in superfood powders to develop new supplements and products. - **Natural Food:** The natural food industry can take advantage of the demand for flavor-enhancing superfood powders to create unique and healthy food options. ## Related on Trend Hunter - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Convenient Nutrition Powders](https://www.trendhunter.com/trends/antioxidant-boost-powder.md) - [Organic Superfood Powders](https://www.trendhunter.com/trends/organic-superfood-powder.md) - [Holistic Superfood Supplement Powders](https://www.trendhunter.com/trends/ripe-nutrition.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Expansive Superfood Product Ranges](https://www.trendhunter.com/trends/superfoods-range.md) - [Palatable Superfood Powders](https://www.trendhunter.com/trends/super-green.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Health-Promoting Superfood Blends](https://www.trendhunter.com/trends/organic-superfood-blends.md)