# Superfood Powder Mixes Sunwink's Berry Calm & Cacao Clarity are Fueled by Adaptogens By Laura McQuarrie | Published 2021-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-powder-mix References: [nosh](https://www.nosh.com/news/2021/sunwink-expands-outside-of-rtd-with-superfood-powder-mixes) & [sunwink](https://sunwink.com/products/berry-calm?variant=37511751827617) [Sunwink's](https://www.trendhunter.com/trends/digestion-lemon-sparkling-tonic) Berry Calm and Cacao Clarity are two brand-new superfood powder mixes that contain functional herbs and adaptogens to support daily de-stressing and clarity and focus, respectively. The products were created with the intention of helping people integrate functional plants into their everyday lives, including potent ingredients like reishi and lion's mane mushrooms, lemon balm, maca and ashwagandha. The versatile superfood powders can be used in numerous ways, as they can be added to drinks and recipes for baked goods. Each variety was inspired by a different public figure (Berry Calm was inspired byHaile Thomas and Cacao Clarity was inspired by Chloe Coscarelli) and purchasing the limited products helps to support The [Happy Organization](https://www.trendhunter.com/trends/the-cowgirl-coffee) and the [Best Friends Animal Society](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Herbs and Adaptogens:** There is an opportunity to develop new products using functional herbs and adaptogens to support daily wellness. - **Superfood Powder Mixes:** Creating versatile superfood powder mixes can offer consumers a convenient way to integrate potent ingredients into their daily diet. - **Inspirational Product Line:** Developing an inspirational product line that aligns with public figures can help create a unique brand identity and appeal to a wider audience. ### Where This Applies - **Health and Wellness:** The health and wellness industry can benefit from incorporating functional herbs and adaptogens into their products to promote daily wellness. - **Food and Beverage:** The food and beverage industry can explore creating versatile superfood powder mixes to offer a convenient way for consumers to incorporate potent ingredients into their daily diet. - **Consumer Goods:** The consumer goods industry can develop an inspirational product line featuring public figures to create a unique brand identity and expand their consumer base. ## Related on Trend Hunter - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md) - [Superfood Tea Powders](https://www.trendhunter.com/trends/superfood-tea1.md)