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# Superfood PB&J Sandwiches
Chubby Organics' Sandwiches are High-Quality, Whole-Food & Junk-Free

By Laura McQuarrie | Published 2020-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-pbj-sandwich
References: [trndmonitor](https://trndmonitor.com/food-spotlight-chubby-organics-announces-the-launch-of-no-junk-nut-butter-and-jam-sandwiches/) & [chubbyorganics](https://www.chubbyorganics.com/)

Chubby Organics is reinventing the classic [PB&J](https://www.trendhunter.com/trends/healthy-pbj-sandwiches) sandwich with its own [grab-and-go superfood versions](https://www.trendhunter.com/trends/higher-protein-pbjs) that are packed with high-quality, whole-food ingredients. The locally made sandwiches from the nut butter and jam company are chilled for freshness and to preserve the quality of its "junk-free" recipes. According to the brand, the sandwiches are more than about offering a tried-and-true flavor pairing, as they "boast nutritional macros rivaling your [favorite protein bar](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie)."

While the Blueberry Jam & Almond Butter variety boasts 13 grams of protein, 20 grams of organic whole-grain net carbs and just five grams of natural sugar from Medjool dates, there are also other flavors to enjoy like Blueberry Jam & Hazelnut Butter; Strawberry Jam & Almond Butter; and Strawberry Jam & Sunflower Butter.

Image Credit: Chubby Organics

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 39% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Grab-and-go Superfood Sandwiches:** Opportunity for disruptors to create innovative, nutrient-dense grab-and-go sandwiches using high-quality, whole-food ingredients.
- **Junk-free Food Revolution:** Potential for disruptive innovation in creating junk-free food products that prioritize nutritional macros while maintaining great taste.
- **Alternative Nut Butters:** Disruptive opportunity in offering unique and healthy nut butter variations, such as hazelnut butter and sunflower butter.

### Where This Applies

- **Food and Beverage:** Innovators can tap into the growing demand for healthier, convenient food options by developing and marketing superfood sandwiches.
- **Health and Wellness:** Disruptors can seize the opportunity to contribute to the junk-free food revolution by creating products that promote overall health and wellbeing.
- **Nut Butter Production:** There is potential for disruption in the nut butter industry by introducing alternative nut butter options and emphasizing the use of high-quality ingredients.

## Related on Trend Hunter

- [Jammy Superfood Bites](https://www.trendhunter.com/trends/smash-bites.md)
- [Healthy PB&J Sandwiches](https://www.trendhunter.com/trends/healthy-pbj-sandwiches.md)
- [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md)
- [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md)
- [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md)
- [Nut Butter-Filled Dates](https://www.trendhunter.com/trends/pbj-dates.md)
- [Sandwich-Flavored Soft-Baked Cookies](https://www.trendhunter.com/trends/bobos-pbjs.md)
- [Peanut Butter Sandwich Smoothies](https://www.trendhunter.com/trends/nkters.md)
- [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md)
