# Superfood Nut Butters Elavi's Superfood Nut Butter is Fueled by Nutrient-Dense Ingredients By Laura McQuarrie | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-nut-butter References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20465-elavi-expands-into-functional-nut-butters) & [elavi.co](https://www.elavi.co/)  [Elavi](https://www.trendhunter.com/trends/creamy-cashew-butter), a creator of collagen-boosted superfood snacks, is expanding its product portfolio with [functional Superfood Nut Butter](https://www.trendhunter.com/trends/incan-seed-butter). The functional spreads made with cashew butter, hempseed oil and nutrient-dense powders can be found in [single-serve packets](https://www.trendhunter.com/trends/scotts-protein), which dispense brightly hued products in pink and blue. These fun colors correspond with flavors like pomegranate beet and blue spirulina vanilla, which is said to taste like better-for-you frosting. Michelle Razavi, co-founder and chief executive officer of Elavi, says "Shelf-stable, functional snacks allow our customers to prioritize their health anywhere." These modern wellness snacks cater to growing customer demand for convenience, plant-powered superfoods, and functionality. This new 100% plant-based line is beneficial for improving focus, satiating hunger, boosting energy and supporting skin health. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 52% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Superfoods:** The trend of plant-based and nutrient-dense superfoods in functional snacking presents an opportunity for brands to innovate in this space. - **Convenient Nutrient-dense Snacks:** As consumers prioritize health on the go, there is an opportunity to develop shelf-stable, single-serve packets of nutrient-dense snacks for an active lifestyle. - **Functional Nut Butters:** The rise of functional ingredients in pantry staples such as nut butters presents an opportunity for brands to add collagen, adaptogens, and other functional ingredients to traditional spreads. ### Where This Applies - **Functional Foods:** Elavi's Superfood Nut Butters sit at the intersection of the superfood and functional food industries, catering to customers seeking dual benefits of nutrition and function. - **Health and Wellness Snacks:** With a focus on nutrition and convenience, Elavi's Superfood Nut Butters cater to the growing demand for healthy snacking options in the wellness industry. - **Pantry Staples:** By adding functional ingredients to traditional pantry staples such as nut butters, Elavi is disrupting the traditional products and expanding into a new category of pantry staples in the food industry. ## Related on Trend Hunter - [Blue Superfood Nut Butters](https://www.trendhunter.com/trends/creamy-cashew-butter.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Elevated Almond Butters](https://www.trendhunter.com/trends/revival-almond-butter-spreads.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Mushroom-Infused Nut Butters](https://www.trendhunter.com/trends/bear-butter.md) - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md)