# Edible Superfood Masks Golde's Superfood Masks Kit Contains Nourishing Ingredients By Laura McQuarrie | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-masks References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/46400882/image/46400884/Golde-Superfood-Masks-Kit) & [golde.co](https://golde.co/products/superfood-mask-duo) The Golde Superfood Masks Kit contains two [powder-to-gel face mask](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) mixes that can be activated with water. The masks, Lucuma Bright and Clean Greans, are made with ingredients that are safe for all skin types, vegan-friendly and free from fillers and preservatives. Lucuma Bright is described as being like a "tropical smoothie" thanks to ingredients like lucuma, papaya and sea buckthorn berry, and it is full of natural fruit enzymes to provide gentle exfoliation. Clean Greans is packed with [deep greens like chlorella and spirulina](https://www.trendhunter.com/trends/superfood-greens-powder), plus mango juice, which leads the brand to say that this second face mask is "basically a green juice for your face" that promotes detoxification and radiance from within. These masks are both beneficial for delivering nutrients to the skin, reducing inflammation and even soothing breakouts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Edible Beauty:** Introducing edible superfood masks that can nourish the skin from within, creating an opportunity for companies to expand into edible beauty products. - **Natural & Vegan Cosmetics:** With the rise of vegan and natural cosmetics, companies can consider developing similar cosmetic products that are safe for all skin types and free from fillers and preservatives. - **Fruit Enzyme Skincare:** There is an opportunity in developing skincare products that contain fruit enzymes, which promote gentle exfoliation as well as providing nutrients to the skin. ### Industries Being Reshaped - **Beauty Industry:** The introduction of edible beauty products provides a new market segment in the beauty industry for companies to explore. - **Natural & Vegan Food Industry:** As the superfood masks are made from natural and vegan ingredients, companies in the natural and vegan food industry can explore the development of similar products. - **Wellness & Health Industry:** The use of fruit enzymes and other natural ingredients in skincare products creates an opportunity for companies in the wellness and health industry to develop complementary products for a holistic approach to skincare. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Skin Glow-Promoting Smoothie Powders](https://www.trendhunter.com/trends/skin-glow-smoothie.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Two-Part Supplement Systems](https://www.trendhunter.com/trends/to-glow-greens.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md)