# Stress-Reducing Oat Lattes Wellness Brand Blossom Launches Clinically-Backed 'Superfood Lattes' By Niko Pajkovic | Published 2022-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-lattes References: [bevnet](https://www.bevnet.com/news/2022/blossom-launches-superfood-lattes-to-support-mood-focus-and-stress)  Chicago-based mental wellness company [Blossom](https://www.trendhunter.com/trends/veggie-sticks-seaweed-corn) has launched a new line of 'Superfood Lattes,' which are being promoted as "meditation in a mug." The new [oat milk latte mixes](https://www.trendhunter.com/trends/superfood-instant-latte) have been specially formulated to support focus, improve mood, and [reduce stress](https://www.trendhunter.com/trends/nello). According to the company, Blossom teamed up with a variety of practitioners, including functional medicine doctors and psychologists, to develop the new beverage. As a result, the new Superfood Lattes contain a blend of clinically-effective ingredients such as guarana (for mood regulation), l-theanine (for focus), and GABA (for stress support). “We are positioning ourselves as the liaison between consumers and science. Instead of being another functional beverage that pours empty promises down people’s throats, we use clinically-effective levels of these natural remedies in our lattes so that our customers can actually reap the benefits we advertise," said Blossom's Founder Bill Grady. Image Credit: Blossom ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Superfood Lattes:** Creating new beverage lines with a focus on enhancing health and wellness offer disruptive innovation opportunities in the beverage industry. - **Clinically-backed Ingredients:** Incorporating clinically-tested natural remedies into food and beverages could revolutionize the health market by offering simple and effective wellness options. - **Stress-reducing Beverages:** Brands that invest in research focusing on stress support through beverage formulation stand to gain a major competitive advantage in the health and wellness industry. ### Sectors Adopting This - **Food and Beverage:** Wellness beverage lines could disrupt and transform the food and beverage industry by setting new standards for healthy and effective beverage options. - **Healthcare:** Medical practitioners and researchers developing new functional foods offer novel opportunities for healthcare providers to expand their reach and services beyond traditional realms of treatment. - **Mental Health:** Brands focused on developing food and beverage products with mental health in mind are poised to make an impact in the mental health industry by providing accessible and effective treatment options for patients. ## Related on Trend Hunter - [Functional Botanical Lattes](https://www.trendhunter.com/trends/london-fog-superlatte.md) - [Probiotics-Enriched Lavender Lattes](https://www.trendhunter.com/trends/lavender-lattes.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md) - [Functional Fall Superfood Blends](https://www.trendhunter.com/trends/blume.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Soothing Water Lily Beverages](https://www.trendhunter.com/trends/lily-beverage.md) - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md)