# Immune-Boosting Juice Beverages Superfood Immunity Boost Shares Elderberry, Cranberry & Echinacea By Laura McQuarrie | Published 2020-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-immunity-boost References: [prnewswire](https://www.prnewswire.com/news-releases/new-bolthouse-farms-superfood-immunity-boost-satisfies-consumer-demand-for-products-with-functional-ingredients-301136982.html) & [bolthouse](https://www.bolthouse.com/) [Superfood Immunity Boost](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite) is a new juice blend from [Bolthouse Farms](https://www.trendhunter.com/trends/mangonada-smoothie) that helps to satisfy consumer demand for [functional wellness beverages](https://www.trendhunter.com/trends/multifunctional-juices), especially with immune-supporting properties. The new drink combines flavorful and nutritious elderberry, cranberry and echinacea, so that it serves as a source of Vitamin C, D and zinc. To support the whole family, the Superfood Immunity Boost fruit juice blend is available in large 52-ounce multi-serve bottles. As Bolthouse Farms Chief Customer Officer Phil Kooy states, "We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for." Bolthouse Farms also offers other nutritious beverages to support wellness at home, including C-Boost with 600% daily value of Vitamin C per serving, Multi-V Goodness and Carrot Ginger Turmeric, which is packed with antioxidants and anti-inflammatory support. Image Credit: Bolthouse Farms ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Wellness Beverages:** Opportunity for creating beverages with immune-supporting properties to cater to consumer demand for functional wellness. - **Superfood Juice Blends:** Disruption opportunity in the market by offering juice blends infused with nutrient-rich superfoods like elderberry, cranberry, and echinacea. - **Large Multi-serve Bottles:** Potential to innovate by providing 52-ounce multi-serve bottles to conveniently serve the whole family with immune-boosting juices and smoothies. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to tap into the rising demand for functional wellness drinks with immune-boosting properties. - **Health and Wellness Industry:** Disruption potential in the health and wellness space by offering superfood-infused juice blends that promote immune support. - **Packaging Industry:** Innovation opportunity for packaging companies to design large multi-serve bottles tailored for immune-boosting juice beverages, catering to the needs of families. ## Related on Trend Hunter - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Vibrant Nutrition Bowls](https://www.trendhunter.com/trends/pressed-juicery-x-cymbiotika.md) - [Immune-Boosting Orange Smoothies](https://www.trendhunter.com/trends/immune-builder-orange.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Vitamin C-Rich Juice Shots](https://www.trendhunter.com/trends/vive-organic-pure-boost-vitamin-c.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Functional Juice Drinks](https://www.trendhunter.com/trends/functional-juice-drinks.md) - [Childhood Immunity-Boosting Beverages](https://www.trendhunter.com/trends/witsbb-elderberry-yeast-glucan-drink.md)