# Birch Water Ice Creams Trü Birch Makes Clean-Label Superfood Ice Cream with Birch By Laura McQuarrie | Published 2018-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-ice-cream References: [wheretoeat.sg](http://wheretoeat.com.sg/review/tru-birch-new-superfood-ice-cream-never-leaves-trail-hips) & [trubirch](https://trubirch.com/menu/) Trü Birch is a producer of superfood ice cream that "focuses on maximizing your body’s potential and performance." The brand sets itself apart by making its certified organic, clean-label ice cream products with a patented whey protein called "Kilk" that closely resembles the properties of a mother's milk. The high-quality ice cream products are made with birch juice and without artificial colors, preservatives or emulators. In its ice cream products, Trü Birch uses a kind of seaweed known as "sugar kelp" to create sweetness alongside fructose and xylitol. Trü Birch is on a mission to share its snack and beverage products from Scandinavia to Southeast-Asia—as such, it offers flavors like Singapore Sling, which mimics a popular cocktail first created in 1915. Other health-focused flavors from the brand include Red Currant, Raspberry Sea Buckthorn and Elderflower. Image Credit: Trü Birch ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Superfood Ice Cream:** The trend of superfood ice cream presents an opportunity for businesses to create innovative and healthy frozen dessert options. - **Clean-label Products:** The clean-label movement provides an opportunity for companies to develop ice cream products that are free from artificial colors, preservatives, and emulators. - **Functional Ingredients:** The use of functional ingredients like birch juice and sugar kelp opens up possibilities for businesses to create ice cream products with added health benefits. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of superfood ice cream by creating innovative and nutritious frozen dessert options. - **Organic and Natural Products:** The organic and natural products industry can embrace the clean-label movement and develop ice cream products that cater to health-conscious consumers. - **Functional Foods:** The functional foods industry can explore the use of functional ingredients in ice cream products to offer consumers added health benefits and functionality. ## Related on Trend Hunter - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md) - [Antioxidant-Packed Sorbet Pints](https://www.trendhunter.com/trends/oakberry-sorbet.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Allergen-Friendly Dairy-Free Ice Cream](https://www.trendhunter.com/trends/sunscoop.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Microalgae Ice Creams](https://www.trendhunter.com/trends/microalgae-ice-cream.md) - [Protein-Packed Summer Ice Cream Flavors](https://www.trendhunter.com/trends/summerready-ice-creams.md)