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# Blender-Ready Superfood Supplements
NutriBullet is Introducing Superfood Essentials & Superboosts

By Laura McQuarrie | Published 2020-05-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-essentials
References: [prnewswire](https://www.prnewswire.com/news-releases/nutribullet-launches-new-line-of-superfood-supplements-301065242.html) & [capitalbrands](http://www.capitalbrands.com)

NutriBullet is introducing Superfood Essentials and Superboosts as a new line of blended, [plant-powered supplements](https://www.trendhunter.com/trends/designs-for-health) that are perfect for using with a personal or full-size blender. With the NutriBullet Superfood Essentials, there’s the phytonutrient-rich [Everyday Essential Greens](https://www.trendhunter.com/trends/superfood-greens-powder) and a non-GMO vegan protein that’s easy to digest.

The new offerings from NutriBullet also include the NutriBullet Superboosts in Original Detox, Matcha [Energy](https://www.trendhunter.com/trends/island-surge-energy-smoothie), Spiced Cocoa Fat Burn and Citrus Berry Immunity. The latter is launching at a time when health-conscious consumers want to bolster their body’s natural ability to defend itself with ingredients like zinc and Vitamin C. As well as being able to blend these products into smoothies and stir them into water, consumers can also scoop them into oatmeal for quick and easy boosts.

Image Credit: NutriBullet

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 69% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Blended Superfood Supplements:** The trend of blended superfood supplements offers disruptive innovation opportunities in the health and wellness industry.
- **Plant-powered Supplements:** The trend of plant-powered supplements presents disruptive innovation opportunities in the nutrition and dietary supplement industry.
- **Functional Supplement Blending:** The trend of functional supplement blending opens up disruptive innovation opportunities for kitchen appliance manufacturers and the health food industry.

### Sectors Adopting This

- **Health and Wellness:** The health and wellness industry can explore disruptive innovation opportunities by incorporating blended superfood supplements into their product offerings.
- **Nutrition and Dietary Supplements:** The nutrition and dietary supplement industry can leverage the popularity of plant-powered supplements to create innovative and personalized product options.
- **Kitchen Appliance Manufacturers:** Kitchen appliance manufacturers can tap into the trend of functional supplement blending by creating innovative blenders and accessories to cater to the growing demand.

## Related on Trend Hunter

- [Health-Promoting Superfood Blends](https://www.trendhunter.com/trends/organic-superfood-blends.md)
- [Superfood Smoothie Boosters](https://www.trendhunter.com/trends/manitoba-harvest-hemp.md)
- [Convenient Superfood Supplements](https://www.trendhunter.com/trends/ancient-nutrition-organic-supergreens.md)
- [Pod-Based Supplements](https://www.trendhunter.com/trends/superblends-by-blueshift.md)
- [Powerhouse Green Superfood Blends](https://www.trendhunter.com/trends/green-superfood-blend.md)
- [Superfood-Packed Drink Mixes](https://www.trendhunter.com/trends/superfoods-drink-mix.md)
- [Priobiotic-Rich Supplements](https://www.trendhunter.com/trends/supergreens-blends.md)
- [Nutrient-Packed Super Greens Powders](https://www.trendhunter.com/trends/live-it-up.md)
- [Enriching Superfood Blends](https://www.trendhunter.com/trends/superfood-blends.md)