# Tropical Goji Beverages Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors By Laura McQuarrie | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-drinks References: [exoticcocowater](http://exoticcocowater.com/gojiwater/goji-water-juice-tropical-fruits.html) Aloewater, [Cocowater](https://www.trendhunter.com/trends/coconut-water-brand) and Gojiwater are a few of the superfood drinks prepared by Exoticwater that feature unusual fruit and water blends. Gojiwater comes in a number of flavors that are made with a base of [filtered water plus juice](https://www.trendhunter.com/trends/functional-juice-drinks) from goji berries and fruits. In the Goji Berry Juice + Tropical fruits, this blend features a mix of grapes, pineapple, apple and pomegranate juice that's further enhanced with honey and cane sugar for sweetness, as well as Vitamin C. The all-natural superfood drinks boasts no artificial colors or flavorings and promise to play a part in fortifying the strength of one's immune system. On the bottles, it's also noted that the drinks are rich in beta-carotene, as goji berries are known as a better source of this than even carrots. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 69% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Superfood Beverages:** Opportunity to disrupt the beverage industry by offering healthier, natural, and unconventional fruit and water blends. - **Fruit-based Flavors:** Innovation potential for beverage companies to explore more exotic fruit-based flavors that provide numerous health benefits. - **Natural Immune Boosters:** Disruptive innovation potential to create all-natural beverages that aid in strengthening the immune system using natural ingredients. ### Sectors Adopting This - **Beverage:** Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to incorporate all-natural, superfood-based beverages into their product offerings. - **Superfoods:** Innovation potential for companies specializing in superfoods to expand into the beverage industry and create natural drink options using unconventional fruit blends. ## Related on Trend Hunter - [Energizing Tropical Smoothies](https://www.trendhunter.com/trends/paradise-punch-smoothie.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Flavorful Powdered Hydration Supplements](https://www.trendhunter.com/trends/powdered-hydration-supplements.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Adaptogenic Probiotic Tonics](https://www.trendhunter.com/trends/good-wolf.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md)