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# Coconut-Based Creamer Alternatives
Laird's Superfood Creamers are a Non-Dairy Creamer Alternative

By Katherine Pendrill | Published 2016-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-creamers
References: [preparedfoods](http://www.preparedfoods.com/articles/118385-new-non-dairy-creamer-alternative) & [lairdsuperfood](https://lairdsuperfood.com/collections/superfood-creamer)

Famous surfer [Laird](https://www.trendhunter.com/trends/protein-creamer) [Hamilton](https://www.trendhunter.com/trends/orange-dreamsicle-1) has developed a line of Superfood Creamers that give consumers a dairy-free alternative to traditional creamers. Made from natural ingredients and packed with functional benefits, Hamilton's non-dairy creamers are likely to appeal to health-consumers.

Hamilton developed his Superfood Creamers based on ingredients that he has long been adding to his coffee to give him a competitive edge in surfing competitions. As a result, he developed a variety of non-dairy creamers made from healthy ingredients such as coconut milk, red palm oil and a calcified sea algae called Aquamin. These ingredients were used to create a Top Fuel Creamer for athletes and a Superfood Powder Creamer for ordinary consumers looking for a dairy-free creamer alternative.

Available in both a powdered form and single-serve liquid packets, the non-dairy creamer gives consumers a new way to enhance their coffee.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Non-dairy Creamer Alternatives:** The development of Laird's Superfood Creamers highlights the growing trend of consumers seeking non-dairy alternatives for their coffee.
- **Functional and Healthy Ingredients:** The utilization of coconut milk, red palm oil, and Aquamin in the Superfood Creamers exemplifies the trend of incorporating functional and healthy ingredients into food and beverage products.
- **Convenience in On-the-go Coffee Enhancement:** The availability of single-serve liquid packets provides a convenient and portable option for consumers to enhance their coffee on-the-go.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore opportunities to develop and market more non-dairy creamer alternatives that cater to the growing demand for healthier and functional ingredients.
- **Health and Wellness:** The health and wellness industry can capitalize on the trend of functional ingredients by creating and promoting products that offer health benefits, such as Laird's Superfood Creamers.
- **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can tap into the demand for performance-enhancing products by developing similar creamer alternatives tailored for athletes, as seen with the Top Fuel Creamer.

## Related on Trend Hunter

- [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md)
- [Adaptogenic Protein Creamers](https://www.trendhunter.com/trends/protein-creamer.md)
- [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md)
- [Decadent Dairy-Free Creamers](https://www.trendhunter.com/trends/dairyfree-coffee-creamers.md)
- [Flavorful Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamers.md)
- [Cafe-Inspired Almond Creamers](https://www.trendhunter.com/trends/organic-almond-creamer.md)
- [Dairy-Based Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamer.md)
- [Free-From Dairy Coffee Creamers](https://www.trendhunter.com/trends/real-dairy-creamers.md)
- [Minimal-Ingredient Cashew Creamers](https://www.trendhunter.com/trends/cashew-creamers.md)
