# Health-Boosted Iconic Cereals Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being By Janelle Savel | Published 2014-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-cereal References: [bakeryandsnacks](http://www.bakeryandsnacks.com/Manufacturers/Kellogg-muesli-launch-taps-into-superfood-trend) & [smartbrief](http://www.smartbrief.com/03/05/14/kellogg-joins-superfood-trend-new-fibrelicious-muesli) [Kellogg's](https://www.trendhunter.com/trends/kelloggs-special-k-cereals) has released its new superfood cereal Fibrelicious muesli in an attempt to target consumers' desire for more healthy, good-for-you breakfast options. The [high-fiber muesli](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat) features [wholegrain oats, seeds and fruit](https://www.trendhunter.com/trends/biome-muesli), expanding on the All-Bran line of nutritious cereal. The increase in nutrients is an easy way for busy people to consume more fiber as a healthy and tasty cereal. Breakfast time is the most important meal of the day, however, many people on the go simply can’t make time to incorporate something filling and healthy; sugary cereals and empty caloric foods have often been a breakfast time go-to. Kellogg's recognizes the aim people are making toward a health-conscious lifestyle; Kellogg's has long been an identifiable brand for breakfast options, and it is continuing to be a morning staple for both adults and children. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthy Cereals:** Companies can cater to the growing desire for healthy breakfast options by creating high-fiber, nutrient-dense cereals. - **Superfood Additions:** Adding superfoods like seeds and fruit to cereal products can make them more appealing to health-conscious consumers. - **Convenient Health:** Creating easy, on-the-go options for healthy breakfasts can fill a gap in the market for busy consumers. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can create new, health-focused cereals or adapt existing products to meet changing consumer demands. - **Grocery Retail:** Grocery retailers can capitalize on the trend by stocking a wider variety of healthy cereal options to meet consumer demand. - **Marketing and Advertising:** Marketers can help promote the health benefits of cereal products and reach consumers who are interested in health-conscious options. ## Related on Trend Hunter - [Functional Breakfast Cereals](https://www.trendhunter.com/trends/mighty-life.md) - [Health-Focused Breakfast Cereals](https://www.trendhunter.com/trends/fuel-cereal.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Performance-Boosting Cereals](https://www.trendhunter.com/trends/guud.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md)