# Multivitamin Skincare Boosters Elemis' Superfood Boosters Help to Customize Skincare Routines By Laura McQuarrie | Published 2019-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-booster References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Elemis_shakes_up_Superfood_line_with_new_boosters/156832) & [elemis](https://www.elemis.com/us/superfood-booster-duo.html) Elemis launched a pair of Superfood Boosters that are branded as "multivitamins for your face" and useful for customizing products to meet the specific and ever-changing needs of one's skin. The two new products include the Superfood AHA Glow Booster and the Superfood Cica Calm Booster, both of which boast fast-absorbing, water-meets-oil formulas. While the Superfood AHA Glow Booster Concentrated is beneficial for brightening a lackluster complexion with nourishing ingredients like pumpkin and cherry, the serum-like Superfood Cica Calm Booster Concentrated is ideal for soothing sensitivity with its potent, fermented extracts. Both of these bi-phase skincare boosters are beneficial for all skin types and have the potential to be used as needed, morning or night, to increase the radiance and health of skin. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multivitamin Skincare:** Developing skincare products that are enriched with multivitamins to address specific skin needs. - **Customizable Skincare:** Creating skincare products that can be customized to meet individual skin requirements and concerns. - **Bi-phase Skincare Boosters:** Introducing skincare boosters with a water-meets-oil formula that enhance the effectiveness of skincare routines. ### Sectors Adopting This - **Beauty and Personal Care:** Offering innovative multivitamin-enriched skincare products to cater to diverse consumer needs. - **Health and Wellness:** Exploring the potential of incorporating multivitamins into skincare regimens for overall skin health improvement. - **Cosmetics Manufacturing:** Developing advanced bi-phase skincare boosters to enhance the product portfolio and meet consumer demands. ## Related on Trend Hunter - [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Two-Part Supplement Systems](https://www.trendhunter.com/trends/to-glow-greens.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md)