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# Exclusive Antioxidant Berries
'Nergi' is a Sweet and Tart Superfood Berry with a Limited Season

By Laura McQuarrie | Published 2017-10-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/superfood-berry
References: [instagram](https://www.instagram.com/_nergi_/) & [nergi.info](http://nergi.info/en/)

Nergi berries have been grown in small quantities for hundreds of years, but only recently have they come into the spotlight as as a new and noteworthy superfood in North America.

The non-GMO, all-natural berries are produced in farms across Europe and are packed with antioxidants, vitamins and fiber. In terms of looks, the Nergi berry resembles a small-scale kiwi fruit or even a bite-sized tomato, but it has an edible ever-green skin like a grape and a juicy center. As far as taste, the Nergi berry is said to be sweet, yet tart.

For the first time, Nergi berries can now be found for a limited time (due to the short season in which they are available) in select grocers in Canada, including [Loblaws](https://www.trendhunter.com/trends/sher-square), Zehrs, [Fortinos](https://www.trendhunter.com/trends/haven-greens-1) and [Sobeys](https://www.trendhunter.com/trends/fruit-pure-snacks).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 35% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Superfood Berries:** The rise of Nergi berries as a new and noteworthy superfood presents an opportunity for the development of innovative berry-based products.
- **Limited Season Fruits:** The limited availability of Nergi berries due to their short season opens up possibilities for creating exclusive, seasonal fruit-based experiences.
- **Alternative Antioxidant Sources:** The high antioxidant content of Nergi berries highlights the potential for exploring alternative sources of antioxidants for functional food and beverage products.

### Industries Being Reshaped

- **Health Food and Nutritional Supplements:** The growing demand for superfoods like Nergi berries presents an opportunity for the health food and nutritional supplements industry to incorporate these berries into their product offerings.
- **Fruit Farming and Agriculture:** The cultivation of Nergi berries in farms across Europe showcases the potential for farmers and agricultural businesses to diversify their crops and tap into the demand for unique fruits.
- **Grocery and Retail:** The exclusive availability of Nergi berries in select grocers creates an opportunity for grocers and retailers to attract customers interested in trying new and sought-after fruits.

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