# Volcanic Soccer Shoes These Nike Mercurial Superfly CR7 Cleats are Inspired by a Volcanic Island By Malika Renee Butss | Published 2015-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superfly-cr7 References: [hypebeast](http://hypebeast.com/2015/10/nike-cr7-mercurial-superfly) & [news.nike](http://news.nike.com/news/cr7-chapter-1-savage-beauty) Developed by [Nike](https://www.trendhunter.com/trends/football-boot) and soccer player Cristiano Ronaldo, the latest Nike Mercurial Superfly CR7 cleats are inspired by the volcanic island of Madeira where Ronaldo was born. These shoes are dubbed '[Savage Beauty](https://www.trendhunter.com/trends/savage-x-fenty-3)' and they are a part of an entire collection of volcano-inspired sportswear. It has been reported that these shoes are the most intricate cleats Nike has ever developed. The graphics on these boots feature a cool lava pattern that was made by using a palette of six colors. This eccentric print is a result of a partnerships between the sportswear brand and [expert artisans in Montebelluna, Italy](https://www.trendhunter.com/trends/air-max-plus-1). Set to release on November 14th, 2015 , These Nike Mercurial Superfly CR7 cleats are aesthetically pleasing and also display premium functionality. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Volcano-inspired Sportswear:** The success of Nike's 'Savage Beauty' collection shows consumer demand for creative and unique designs in athletic wear. - **Collaboration Between Artisans and Sportswear Brands:** Partnering with skilled craftsmen can lead to innovative designs and high-quality products for the sportswear industry. - **Premium Functionality in Athletic Footwear:** Consumers are willing to pay a higher price for shoes that not only look good, but also provide functionality and performance benefits. ### Who This Affects Most - **Athletic Footwear:** Incorporating unique design elements and collaborative efforts with skilled craftsmen could help set athletic footwear brands apart in a highly competitive market. - **Sportswear:** Innovative design and functionality can increase demand for sportswear and lead to increased revenue for industry players. - **Artisanal Manufacturing:** Collaborating with sportswear brands can provide skilled artisans with new opportunities and expand their reach beyond traditional fashion and luxury markets. ## Related on Trend Hunter - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md) - [Sleek Iridescent Soccer Shoes](https://www.trendhunter.com/trends/blue-void.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Festive Themed Soccer Cleats](https://www.trendhunter.com/trends/grinch-colorway-1.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md) - [Snakeskin-Textural Soccer Footwear](https://www.trendhunter.com/trends/total-90-iii-2.md)