# Egg-Inspired Beauty Lines Erica Choi's Superegg Line is a Plant-Based Alternative By Ell Smith | Published 2020-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superegg References: [hypebae](https://hypebae.com/2020/12/superegg-erica-choi-skincare-brand-vegan-moisturizer-cleanser-mask-release) & [superegg.nyc](https://www.superegg.nyc/) Lifestyle influencer Erica Choi is back with another egg-related endeavour in the form of a clean beauty brand dubbed 'SUPEREGG'. For this particular line, Choi drew inspiration from the use of eggs in the beauty routines of many Asian cultures. Opting for a plant-based alternative, this line offers the same nutrients and richness in a vegan-friendly form. Superegg's lineup of products includes the Sound Renewal moisturizer and Gentle Elements cleanser, offering a clean and minimalist addition to one's beauty routine. Also inspired by the egg is the brand's packaging, which arrives in a subtle colorway with a curved silhouette. The brand plans to expand next year by offering two different sheet masks for consumers to try. Image Credit: Superegg ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Beauty:** There is an opportunity for the beauty industry to incorporate more natural and sustainable ingredients in their products. - **Cultural Beauty Practices:** Beauty companies can look to different cultures to incorporate innovative beauty practices and ingredients in their products. - **Minimalist Packaging:** Consumers are increasingly drawn to minimalist and eco-friendly packaging options, providing an opportunity for beauty companies to innovate in this area. ### Who This Affects Most - **Beauty:** The beauty industry can incorporate plant-based ingredients, look to cultural beauty practices, and innovate in packaging to stay competitive. - **Sustainability:** There is an opportunity for sustainable companies to enter the beauty industry and provide environmentally friendly options for consumers. - **Cultural Retail:** Retailers can capitalize on the popularity of cultural beauty practices by offering products inspired by different cultures and traditions. ## Related on Trend Hunter - [Next-Gen Plant-Powered Skincare](https://www.trendhunter.com/trends/suppuru.md) - [Beauty Product Easter Gifts](https://www.trendhunter.com/trends/beauty-easter-egg.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md) - [Plant-Based Quail Eggs](https://www.trendhunter.com/trends/plant-based-quail-egg.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Konjac-Based Egg Alternatives](https://www.trendhunter.com/trends/vegan-eggs-umami-united.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Advanced Korean Collagen Products](https://www.trendhunter.com/trends/vital-beautie.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md)