# Ultra-Reflective Pedestrian Packs The Supereflective Backpack Provides Unparalleled Visibility By Michael Hemsworth | Published 2019-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supereflective-backpack References: [gadgetify](http://www.gadgetify.com/supereflective-backpack/) & [amzn.to](https://amzn.to/2LlOBvz) The Supereflective Backpack is a revolutionary accessory for pedestrians and cyclists that will enable them to stay visible at all times when heading out after dark. Covered in a [highly reflective material](https://www.trendhunter.com/trends/ciele-nite-rite), the pack will keep the wearer visible from any angle to ensure they are always seen by drivers and other cyclists or pedestrians. The water-resistant pack offers 20 liters of storage space within that includes a compartment for a 15 inch laptop and additional equipment that will remain protected at all times during transport. The Supereflective Backpack also features a wireframe along with a [padded air suspension system](https://www.trendhunter.com/trends/kifaru-backpacks) that work together to better balance the load of gear within. The pack addresses the increasing number of urban consumers partaking in cycling and outdoor activity who need enhanced equipment to stay safe. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Ultra-reflective Accessories:** Opportunity for developing innovative, highly reflective products for pedestrians and cyclists to enhance visibility and safety in the dark. - **Water-resistant Storage Solutions:** Opportunity for creating durable, waterproof backpacks and bags with ample storage space for outdoor enthusiasts and urban consumers. - **Balanced Load Systems:** Opportunity to design backpacks with wireframe and suspension systems to improve load balance and comfort for individuals carrying heavy gear. ### Where This Applies - **Outdoor Gear:** Disruptive innovation opportunity for companies in the outdoor gear industry to develop ultra-reflective, water-resistant backpacks and accessories. - **Cycling Gear:** Opportunity for the cycling gear industry to create reflective backpacks and equipment that enhance visibility and safety for cyclists in low-light conditions. - **Urban Commuter Equipment:** Opportunity for companies specializing in urban commuting gear to offer water-resistant backpacks with ample storage space and balanced load systems for convenience and comfort. ## Related on Trend Hunter - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Commuter-Focused Reflected Bag Designs](https://www.trendhunter.com/trends/reflected-bag.md) - [Outdoor Adventure Commuter Packs](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [360° Reflective Pedelec Helmet](https://www.trendhunter.com/trends/reflective-helmet-pedelec.md)