# Rustic Vintage-Inspired Rucksacks The Superdry Mailman Duffel is the Perfect Hipster Pack By Sophia Pelka | Published 2012-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superdry-mailman-duffel References: [thinkcontra](http://www.thinkcontra.com/superdry-mailman-duffel-bag/) & [superdry](http://www.superdry.com/about-us) The Superdry Mailman Duffel is a backpack design fused with Japanese efficiency, American graphics and Bristish tailoring. The cultural mashup of Superdry bags have made the company a worldwide hit. The Mailman Duffel doubles as a back and [duffel bag](https://www.trendhunter.com/trends/duffalo-duffle), with straps typical of a rucksack but the round shape of a duffel. The build is structural and sturdy, with worn-leather straps. The texture canvas used gives the bag a [vintage look](https://www.trendhunter.com/trends/retro-series), reminiscent of British mail boys. Besides being stylish in design, the bag is also durable and of high quality. The multi-compartment design provides plenty of space. In addition, the base of the bag is coated in polyurethane to create an added sturdiness and leak-preventing capabilities. Perfect for a vintage twist on a modern outfit, the Superdry Mailman Duffel is a perfect pack. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cultural Mashup Designs:** Opportunity to create unique products by combining elements from various cultures and styles. - **Vintage-inspired Fashion:** Opportunity to capitalize on the popularity of vintage looks and incorporate them into modern designs. - **Functional and Stylish Bags:** Opportunity to design bags that are both fashionable and practical, meeting the needs of today's consumers. ### Who This Affects Most - **Fashion:** The fashion industry can explore incorporating cultural mashup designs and vintage-inspired fashion into their collections. - **Retail:** Retailers can offer functional and stylish bags to cater to the growing demand for versatile accessories. - **E-commerce:** E-commerce platforms can target niche markets by offering curated collections of vintage-inspired bags with unique cultural mashup designs. ## Related on Trend Hunter - [Retro Militant Backpack Designs](https://www.trendhunter.com/trends/waxed-canvas-backpack.md) - [Versatile Travel Duffle Bags](https://www.trendhunter.com/trends/mission-workshop-mass-transit.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Modern Adventure-Ready Duffles](https://www.trendhunter.com/trends/mass-transit-weekender-duffle.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Tough Tactical Duffle Bags](https://www.trendhunter.com/trends/spclst-system-duffel-bag.md) - [Functional Vintage-Inspired Bag Collections](https://www.trendhunter.com/trends/retro-series.md) - [Collapsible Compartment Duffle Packs](https://www.trendhunter.com/trends/super-pacific-huckpack-duffel-bag.md) - [Quick-Dry Mesh Duffle Bags](https://www.trendhunter.com/trends/luno-mesh-gear-duffel.md)