# Interactive Beauty Tutorial Pop-Ups Superdrug's Pop-Up Activation is a Place to Try Products By Laura McQuarrie | Published 2019-09-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/superdrug References: [campaignlive](https://www.campaignlive.co.uk/article/superdrug-curates-urban-tropical-beauty-event/1595757) & [superdrug](https://www.superdrug.com/) [Superdrug](https://www.trendhunter.com/trends/superdrug-beauty-playground) is hosting a [pop-up event](https://www.trendhunter.com/trends/physicians-formulas-glambulance) with a tropical theme that's centered around masterclasses and getting visitors to participate in tutorials. In all, the activation, which stars from September 28th, will have 11 stands covering [hair, makeup, personal care, skincare](https://www.trendhunter.com/trends/the-miraculous-pod), tanning personal care and more. A separate space at the pop-up has been designed with tutorials in mind and sets visitors up with an individual vanity station. During these live tutorials, guests will be able to follow step-by-step guidance on how to use various hair and makeup products. Unlike following a beauty tutorial on one's own at home, guests will be able to look around and see others as they follow along to the same instructions. A number of influencers are set to appear at the activation, including Danny Defreitas, Trina Charles and Jay-Ann Lopez. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Beauty Tutorial Pop-ups:** Retailers can create immersive pop-up experiences to promote their products and enhance customer engagement through live tutorials. - **Influencer Collaborations in Beauty Activations:** Collaborating with beauty influencers can help retailers attract and engage audiences in pop-up events and activations. - **Personalized Vanity Stations in Beauty Activations:** Offering personalized vanity stations can allow customers to try products and experiment with different beauty looks, encouraging them to make on-site purchases. ### Industries Being Reshaped - **Retail:** Retailers across different segments can adopt pop-up activations to reach their target audience and generate buzz around their products. - **Beauty:** The beauty industry can leverage pop-up activations to showcase new products, gather consumer feedback, and build brand loyalty. - **Influencer Marketing:** Influencers can partner with brands to create unique and exciting experiences for their followers, while helping brands reach new audiences and increase their social media presence. ## Related on Trend Hunter - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow.md)