# Fermented Superdrink Concentrates JIN JIN is Made with Fruits, Vegetables, Mushrooms & Cultures By Laura McQuarrie | Published 2020-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superdrink References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/34181/new-brand-jin-jin-launches-fermented-superdrink-in-the-uk/) & [drinkjinjin](http://www.drinkjinjin.com) JIN JIN is a uniquely concentrated superdrink that applies traditional methods of fermentation to fruits, vegetables, mushrooms and cultures to create a functional beverage that's full of living, beneficial bacteria. The [fermented drink for gut health](https://www.trendhunter.com/trends/brine-time) is designed to support balance in the body, especially as it introduces probiotics and enzymes from more than 35 raw and natural ingredients. The [low-sugar superdrink](https://www.trendhunter.com/trends/pulmuone-green-juice) is gluten-free, dairy-free and vegan and although it is similar to something like [probiotic-rich kombucha](https://www.trendhunter.com/trends/functional-kombucha), it is actually a cordial that is said to be comparable to consistency to honey. As such, the concentrated beverage is meant to be mixed with still or sparkling water, or added to cocktails and smoothies, to create a healthful drink. To support ongoing well-being, JIN JIN offers bottles of different sizes and a subscription service. Image Credit: JIN JIN ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fermented Superdrinks:** Opportunity for disruptive innovation in the beverage industry by leveraging fermentation techniques to create functional and probiotic-rich drinks. - **Concentrated Cordial:** The concept of concentrated cordials presents an opportunity for innovation in the beverage industry, allowing for customizable and healthful drinks. - **Subscription-based Health Drink Services:** There is potential for disruptive innovation by offering subscription-based services for health drinks, providing convenience and regular supply to consumers. ### Who This Affects Most - **Beverage Industry:** Fermented superdrinks can disrupt the traditional beverage industry by offering unique and healthful alternatives to mainstream drinks. - **Health and Wellness Industry:** The health and wellness industry can benefit from the innovation of concentrated cordials, offering consumers a convenient and customizable way to improve their well-being. - **Subscription Services Industry:** The subscription services industry can explore opportunities for disruptive innovation by incorporating health drinks into their offerings, providing added value to customers seeking regular supply of healthful beverages. ## Related on Trend Hunter - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Cocktail-Friendly Prebiotic Sodas](https://www.trendhunter.com/trends/jamu-cucumber-pineapple.md) - [Clear Fermented Drinks](https://www.trendhunter.com/trends/koji-clear.md) - [Wild-Fermented Ginger Beers](https://www.trendhunter.com/trends/gingerbug.md) - [Fermented Sea Buckthorn Beverages](https://www.trendhunter.com/trends/goodie.md) - [Fiber-Enhanced Kombuchas](https://www.trendhunter.com/trends/june-shine-x-belliwelli.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Herbaceous Juice Beverages](https://www.trendhunter.com/trends/jamulogy.md) - [Prebiotic Mushroom Sodas](https://www.trendhunter.com/trends/good-dirt.md)