# Inaugural Streetwear Merchandise Berlin's Superconscious Introduces Its First Apparel Series By Amy Duong | Published 2018-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superconscious References: [highsnobiety](https://www.highsnobiety.com/p/superconcious-merch-collection-buy/) & [superconscious.de](https://superconscious.de/collections/superconscious/products/bbb-superconscious-wave-t-shirt?variant=12391085473873&bid=164108-49753-51435X1546052Xcb5591a465f43d47480961a0eb5ee0cf) Superconscious is the brainchild of Nikolai Goutzov and Simeon Dimitrov -- it is a concept store that resides right in the middle of Berlin's Mitte. The label recently marked a milestone as it dropped its very [own merchandise collection](https://www.trendhunter.com/trends/syna-collection) full of [streetwear goods](https://www.trendhunter.com/trends/kowga-x-union-tokyo). Superconscious is often recognized for intricately curating a selection of streetwear options from all over the world. Its now branching off to a new territory by creating its own selection -- the pieces are complete with [logo prints and graphic details](https://www.trendhunter.com/trends/subware). Some standout items in the new range are the hoodie with a large logo print at the front and the graphic tee that reads "Dualism." The inaugural collection is now available to shop online and instore at Superconscious. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 40% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Streetwear Merchandise:** Opportunity for brands to create their own line of streetwear merchandise to cater to the growing demand for fashionable and trendy apparel. - **Concept Store:** Opportunity for retailers to establish concept stores that offer a curated selection of streetwear options, providing unique and immersive shopping experiences. - **Logo Prints and Graphic Details:** Opportunity for designers to incorporate bold logo prints and graphic details in their apparel, creating visually appealing and eye-catching streetwear pieces. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to tap into the streetwear market and expand their product offerings with stylish and trendy merchandise. - **Retail:** Opportunity for retailers to capitalize on the popularity of streetwear by stocking curated collections and collaborating with streetwear brands to attract customers. - **Design:** Opportunity for designers to showcase their artistic skills through the creation of unique and visually striking streetwear pieces that incorporate logo prints and graphic details. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md)