# Competitive Partner Programs Supercell Adds LOUD, Gen.G & Team Heretics to the Brawl Stars Program By Kanesa D | Published 2025-02-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/supercell References: [esportsinsider](https://esportsinsider.com/2025/02/loud-gen-g-team-heretics-brawl-stars-esports-partner) & [supercell](https://supercell.com/en/)  Supercell is recruiting the LOUD, Gen.G, and [Team Heretics](https://www.trendhunter.com/trends/guild-of-guardians) organizations to be the new additions to the 2025 Brawl Stars esports partner program. The initiative, including ZETA, NAVI, SK Gaming, [Tribe Gaming](https://www.trendhunter.com/trends/tribe-gaming), Reply Totem, [Spacestation Gaming](https://www.trendhunter.com/trends/optic-gaming-1) and FUT Esports, will primarily prepare teams for the upcoming Brawl Cup. Teams that do not secure a place in the program still have the opportunity to compete through open qualifiers, where they can demonstrate their skills and earn a spot in the primary circuit. The new season will bring new in-game items, including pins, profile icons, sprays, and skins. Simultaneously, the upcoming update will permanently remove the previous edition of esports partner team sprays from the game. Fans can look forward to watching all partnered teams in action during the first Brawl Stars Championship Monthly Finals. They will be joined by eight additional teams that qualify through the Monthly Qualifier. Image Credit: Supercell ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 33% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Esports Partnership Expansion:** Esports organizations are forming strategic alliances with major developers like Supercell to capitalize on partnership opportunities, creating a more integrated competitive ecosystem. - **In-game Branding Evolution:** The introduction and removal of exclusive in-game items like sprays and skins tied to esports events are revolutionizing how brands engage with players and create loyalty. - **Inclusive Competitive Frameworks:** The dual format of partner programs and open qualifiers allows both established teams and newcomers to compete, encouraging a diverse and dynamic competitive environment. ### Who This Affects Most - **Esports:** The esports industry is experiencing rapid expansion through strategic partnerships and robust competitive structures, offering diverse revenue streams and fan engagement opportunities. - **Gaming Development:** Developers are leveraging in-game content linked to esports to enhance player engagement, fostering a symbiotic relationship between competition and gaming mechanics. - **Digital Marketing:** Digital marketing strategies within the esports sector are evolving with branded in-game items and events, offering innovative avenues for brand promotion and audience interaction. ## Related on Trend Hunter - [Mobile Esports Game Expansions](https://www.trendhunter.com/trends/hmble-brawl-stars.md) - [Esport Tournament Sponsors](https://www.trendhunter.com/trends/matcherino.md) - [Esports Team Programs](https://www.trendhunter.com/trends/pubg-esports.md) - [High-Tier Esports Tournaments](https://www.trendhunter.com/trends/pubg-mobile-3.md) - [Esports Blockchain Games](https://www.trendhunter.com/trends/guild-of-guardians.md) - [Mobile Esports Partnerships](https://www.trendhunter.com/trends/tribe-gaming.md) - [Promotional Esports Partnerships](https://www.trendhunter.com/trends/timi-esports.md) - [Convention-Based Esports Events](https://www.trendhunter.com/trends/snapdragon-pro.md) - [Multiplayer Mobile Game Updates](https://www.trendhunter.com/trends/subway-surfers-multiplayer.md)