# Multipurpose Magnetic Cables Supercalla's Self-Winding Cables Prevent Tangles and Knots By Colin Smith | Published 2022-05-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/supercalla-cable References: [theverge](https://www.theverge.com/23138894/usb-cable-tangle-free-magnetic-self-winding) & [supercallatech](https://supercallatech.com/)  'Supercalla,' the company most known for its [IndieGoGo](https://www.trendhunter.com/trends/magfast-lux-and-extreme) campaign for self-winding cables in 2020, has officially debuted its Supercalla Cable. The Supercalla Cable features small magnetic wrappings along its stem that allow it to stick tightly in a coil, preventing it from getting tied up in a pocket or backpack. In addition to the magnetic wrappings, the Supercalla Cable features capabilities for both [data transfer and power charging](https://www.trendhunter.com/trends/plugable-data-blocking-cable). Available in USB-C, Micro-USB, and Lightning head endpoints with either USB-A or USB-C connectors on the other end, the Supercalla Cables are fit for consumers with nearly any mobile device or tablet. The magnetic connectors are also convenient for more cases than just preventing tangles, as the magnets can stick to parts of backpacks, desks, or other metal surfaces. Image Credit: Sean Hollister, The Verge ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Multipurpose Magnetic Cables:** Supercalla's self-winding and magnetic cables open up opportunities to improve cable management solutions. - **Data-transfer and Power Charging Consolidation:** The Supercalla Cable's capabilities for both data transfer and power charging present opportunities to consolidate cables and improve the end-user experience. - **Magnetic Connectors:** The convenience of magnetic connectors opens up opportunities in a variety of industries that could benefit from hands-free or easy mounting solutions. ### Who This Affects Most - **Consumer Electronics:** The Supercalla Cable could be adapted and integrated into various consumer electronics products to improve design and functionality. - **Travel and Luggage:** The convenience of magnetic cables could be integrated into luggage designs to create a more organized travel experience. - **Automotive:** The convenience of magnetic cables could be integrated into automotive designs to provide a more seamless in-car charging and data transfer experience. ## Related on Trend Hunter - [Magnetic Charging Cables](https://www.trendhunter.com/trends/the-magcable.md) - [Magnetically-Organized Phone Cables](https://www.trendhunter.com/trends/magtame.md) - [Magnetic Charging Innovations](https://www.trendhunter.com/trends/connect-pro-cable.md) - [Magnetic Self-Folding Charging Cables](https://www.trendhunter.com/trends/ivycable.md) - [Magnetic-Release Charging Cables](https://www.trendhunter.com/trends/interhok.md) - [Premium Magnetic Charging Cables](https://www.trendhunter.com/trends/connect-pro.md) - [Magnetic Technology Charging Systems](https://www.trendhunter.com/trends/magnilink-360-pro.md) - [Sleek Charging Cable Wraps](https://www.trendhunter.com/trends/taim.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md)