# Crowdsourced Product Selections SuperBrugsen Crowdsources Local Product Suggestions By Simal Yilmaz | Published 2013-03-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/superbrugsen References: [springwise](http://www.springwise.com/retail/in-denmark-supermarket-crowdsources-suggestions-local-products/) & [superbrugsen.dk](http://superbrugsen.dk/vores) A Supermarket in Denmark by the name of SuperBrugsen definitely knows how to optimize its resources and adapt to the times. As businesses are transitioning to a more [customer-to-customer model](https://www.trendhunter.com/trends/peer-powered-gifting), other enterprise whose models are already business-to-customer are enhancing their focus and attention on the customer. They interact with them on a more practical level. SuperBrugsen has a form that lets the customers suggest local product that they want to see at the shelves. The idea is ingenious because it not only determines the real-time product demand, but also creates a remarkable opportunity to help out local businesses, as well as the national economy. The [crowd-sourced product demand](https://www.trendhunter.com/trends/something-like) is a method that business will and should catch up on in no time. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Crowdsourced Product Demand:** Businesses are adopting crowd-sourced product suggestions to determine real-time demand and support local businesses. - **Enhanced Customer Focus:** As businesses transition to customer-to-customer models, they are placing a greater emphasis on interacting with customers on a practical level. - **Customer-centric Adaptation:** Enterprise models that are already business-to-customer are adapting and optimizing resources to better serve customer needs. ### Who This Affects Most - **Retail:** Crowdsourced product selection can disrupt the retail industry by improving inventory management and supporting local suppliers. - **E-commerce:** Enhanced customer focus can drive disruptive innovation in the e-commerce industry by improving personalized shopping experiences and customer service. - **Market Research:** The adoption of crowd-sourced product demand can revolutionize the market research industry by providing real-time insights into consumer preferences and trends. ## Related on Trend Hunter - [Co-Creating Consumer Communities](https://www.trendhunter.com/trends/members-mark-community.md) - [Shopping Basket Voting Systems](https://www.trendhunter.com/trends/shopping-basket-voting.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md) - [Customer Co-Creation Pop-Ups](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up.md) - [Direct Engagement-Focused AI Platforms](https://www.trendhunter.com/trends/direct-engagement.md) - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md)