# Sympathetic Pudding Giveaways Jell-O Giving Away Pudding All Over San Fran to Ease Superbowl Loss By Andrew Sztein | Published 2013-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/superbowl-loss References: [adverblog](http://www.adverblog.com/2013/02/04/jell-o-to-cheer-up-san-francisco/) & [funthingsup](http://funthingsup.com/) Pudding can make almost anything better, even the bitter sting of a hard fought Superbowl loss. With that in mind, the folks over at [Jell-O](https://www.trendhunter.com/trends/jell-o-1) are giving away pudding all over San Francisco as a sympathetic gesture to upset fans. It's a pretty clever promotion. Jell-O will be sending trucks all over the bummed out city to give away [cups of delicious chocolate pudding](https://www.trendhunter.com/trends/snickers-pudding-pie-filling). In the company's own words, San Fransisco may not have a trophy, but they're getting a cup instead. In total, Jell-O says they'll be giving away 15,000 cups all over the city, which can be tracked on Jell-O's website. If that doesn't ease the hurt that comes with a Superbowl loss, nothing will, at least until next season. Frankly, who needs a boring old Superbowl win when you can have free pudding instead? Sucks to be you, Baltimore! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Sympathetic Pudding Giveaways:** Disruptive innovation opportunity: Using giveaways as a creative way to promote empathy and connect with upset fans. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Transforming traditional marketing tactics by giving away free samples to build brand loyalty and boost sales. ## Related on Trend Hunter - [Celebratory Lube Giveaways](https://www.trendhunter.com/trends/free-lube.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Free Basketball Consolation Meals](https://www.trendhunter.com/trends/basketball-consolation-meals.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Chocolate Pudding Bites](https://www.trendhunter.com/trends/jello-milk-chocolate-pudding-cups.md) - [Free Pizza Promotions](https://www.trendhunter.com/trends/edmonton-hockey-team.md) - [Nourishing Recovery Bowls](https://www.trendhunter.com/trends/free-berry-acai-bowls.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md)