# Cheeky Series Star Campaigns MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza By Grace Mahas | Published 2024-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza References: [youtube](https://www.youtube.com/watch?v=pAdDi6G74mc)  [MTN DEW](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot) is setting the stage for an unforgettable [Super Bowl commercial](https://www.trendhunter.com/trends/doja-cat-2) featuring the iconic MTN DEW BAJA BLAST, now available nationwide. The brand has enlisted the talents of Aubrey Plaza, who brings her unique charm to the ad, emphasizing that having a blast is as easy as enjoying the refreshing taste of MTN DEW BAJA BLAST at any moment. Adding to the excitement, Plaza's former co-star and close friend, Nick Offerman, joins in with a cameo that promises to deliver extra fun and surprise for the fans. This eagerly anticipated 30-second commercial is set to captivate viewers during the first quarter of the Super Bowl, showcasing the vibrant energy and flavor of MTN DEW BAJA BLAST in a way only Aubrey Plaza and Nick Offerman can. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 57% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unforgettable Super Bowl Commercials:** The MTN DEW Super Bowl commercial featuring Aubrey Plaza and Nick Offerman is set to captivate viewers with its vibrant energy and flavor. - **Celebrity Endorsements:** Aubrey Plaza and Nick Offerman's presence in the MTN DEW ad highlights the power of celebrity endorsements in capturing audience attention. - **Refreshing Beverage Experiences:** MTN DEW BAJA BLAST's nationwide availability emphasizes the refreshing taste that consumers can enjoy at any moment. ### Sectors Adopting This - **Beverage Industry:** The MTN DEW Super Bowl commercial showcases the innovation and marketing potential within the beverage industry. - **Advertising Industry:** Celebrity endorsements in commercials like MTN DEW's Super Bowl ad present opportunities for the advertising industry to leverage star power for brand promotion. - **Entertainment Industry:** The collaboration between Aubrey Plaza, Nick Offerman, and MTN DEW demonstrates the synergies between the entertainment and beverage industries in creating memorable experiences. ## Related on Trend Hunter - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Soda-Inspired Energy Drinks](https://www.trendhunter.com/trends/mtn-dew-energy-baja-blast.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md)