# Hilarious Game Day Ads Courtney Scharf Talks About Her Top Superbowl 2014 Ads By Malika Renee Butss | Published 2014-02-07 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/superbowl-2014-ads References: [youtube](https://www.youtube.com/watch?v=JmyrzXEGdfc)  Trend Hunter's Courtney Scharf knows a thing or two about great advertisements and shares her top five Superbowl 2014 ads. The Superbowl is notorious for being the [biggest NFL game](https://www.trendhunter.com/trends/7-stages-of-defeat) of the year and for also having a line of the years very best commercials in-between the game. This year Courtney took a liking to an alternate reality commercial brought to us by the [Kia](https://www.trendhunter.com/trends/kia-squares) automobile marquee. In this offbeat advertisement Morpheus -- from the iconic 90s film 'The Matrix'-- offers a random couple a red or blue key. The parallel to the iconic film is what catches viewers attention that attention is kept until the very end where Morpheus is singing opera from the backseat of the couples car. These Superbowl 2014 ads are beyond hilarious and definitely made commercial breaks worth it. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Editor Picks](https://www.trendhunter.com/editorpicks) ## Key Themes ### What Makes This Trend Stand Out - **Alternate Reality Advertising:** Companies can create alternate reality experiences to engage their audience and leave a lasting impression. - **Movie Reference Marketing:** Integrating references to popular movies and TV shows into marketing campaigns can help companies appeal to a wider audience and generate buzz. - **Humorous Advertisements:** Creating funny and memorable advertisements can help companies stand out in a crowded market and increase brand recognition. ### Sectors Adopting This - **Automotive:** Automotive companies can utilize alternate reality experiences and movie references in their advertisements to appeal to a wider audience and differentiate themselves from competitors. - **Entertainment:** The entertainment industry can incorporate humorous advertisements to promote their products and generate buzz, leading to increased ticket and merchandise sales. - **Consumer Goods:** Consumer goods companies can leverage humorous advertisements and popular movie references to create a more engaging and memorable brand image, leading to increased customer loyalty and sales. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md)