# Plant-Powered Sustainable Cosmetics Grove Collaborative Launched Superbloom Skincare By Grace Mahas | Published 2021-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/superbloom References: [grove.co](https://www.grove.co/catalog/?category=superbloom) [Grove Collaborative](https://www.trendhunter.com/trends/grove-co-spring-collection), a [B-Corp](https://www.trendhunter.com/trends/forestfriendly-fashion) Certified brand, recently launched Superbloom skincare. The collection is 100% vegan and leverages [plant-powered science](https://www.trendhunter.com/trends/suppuru) to protect the skin from modern aggressors. Each product from the brand is free of synthetic fragrances, parabens, phthalates, and silicones and provides total protection from everyday hidden aggressors, like free radicals, smog, UV light, Blue Light, and dry air conditions. The Superbloom collection includes two easy regimens for clarifying and hydrating, each with a cleanser, moisturizer and a mist. To amplify your regimen, the collection also includes two hero formulas, Bounce Bak Night Serum and Brilliance Day Serum. The entier Superbloom collection from Grove Collaborative is available to purchase online with prices starting at $11.00. Image Credit: Grove Collaborative ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 91% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** Opportunity to innovate by creating sustainable and eco-friendly skincare products using plant-based ingredients. - **Total Protection Skincare:** Opportunity to create skincare products that protect the skin from modern aggressors like UV light, Blue Light and smog. - **Easy Regimen Skincare:** Opportunity to innovate by creating an easy-to-use skincare regimen that includes products for hydrating, clarifying, and moisturizing. ### Industries Being Reshaped - **Cosmetics:** Cosmetic brands can leverage plant-based ingredients to create sustainable and eco-friendly skincare products. - **Health and Wellness:** Companies specializing in health and wellness can leverage plant-based science to create skincare products that protect the skin from modern aggressors. - **E-commerce:** E-commerce businesses can innovate by creating easy-to-use skincare regimens and offering a variety of hero formulas to their customers. ## Related on Trend Hunter - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Healthy Glow-Supporting Skincare Lines](https://www.trendhunter.com/trends/healthy-glow.md)