# Enriched Functional Teas Twinings SuperBlends Provides a Boost with Added Vitamins and Minerals By Laura McQuarrie | Published 2018-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superblends References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/02/twinings-superblends.html) & [twinings](https://www.twinings.co.uk/tea/superblends) English tea brand [Twinings](https://www.trendhunter.com/trends/twinings-sparkling-tea) is now introducing its own line of [SuperBlends](https://www.trendhunter.com/trends/immunityfocused-superblend), a range of green teas and infusions made with botanicals, natural fruit flavors, plus added vitamins and minerals. The function-focused line of tea beverages is being launched with flavors like 'Glow,' 'Energise' and 'Sleep,' as well as others that offer the benefits of superfoods like [turmeric and matcha](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea). To appeal to the health-conscious consumer, the packaging for the tea products has been developed with bright colors and botanical illustrations. Over the past few years, consumers have been increasingly drawn to the health benefits of tea as a reason to make a purchase. These SuperBlends will stand out on the shelves of stores to consumers who want to feel supported throughout their day. Image Credit: Packaging of the World ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Enriched Functional Teas:** Twinings SuperBlends provides consumers the opportunity to enjoy added vitamins and minerals with their tea, creating a trend in the tea industry. - **Superfood Infusions:** Merging the benefits of superfoods with tea provides a disruptive innovation opportunity in the food and beverage industry. - **Packaging for Health-conscious Consumers:** Developing packaging with bright colors and botanical illustrations appeals to the health-conscious consumer, creating a trend in the packaging industry. ### Sectors Adopting This - **Tea:** The launch of Twinings SuperBlends creates a disruptive opportunity in the tea industry. - **Food and Beverage:** Finding ways to merge superfoods and traditional products creates disruptive innovation opportunities in the food and beverage industry. - **Packaging:** Developing packaging that appeals to the health-conscious consumer creates a trend in the packaging industry. ## Related on Trend Hunter - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Beauty-Focused Tea Blends](https://www.trendhunter.com/trends/glow-tea-blend.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Herbal Water Enhancers](https://www.trendhunter.com/trends/twinings.md) - [Herbal Tea Instant Drinks](https://www.trendhunter.com/trends/twinings-refreshers.md) - [Functional Tea Blends](https://www.trendhunter.com/trends/bigelow-signature-line.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Wellness Tea Portfolio Expansions](https://www.trendhunter.com/trends/celestial-seasonings.md)