# Jalapeño-Infused Spicy Tequilas Superbird Fuego is a Well-Balanced, Full-Flavored Expression By Laura McQuarrie | Published 2023-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superbird-fuego References: [benzinga](https://www.benzinga.com/pressreleases/23/09/n34904834/superbird-fuego-proves-spicy-tequila-can-be-insanely-delicious) & [drinksuperbird](http://www.drinksuperbird.com/)  Superbird Fuego is a [jalapeño-infused spicy tequila](https://www.trendhunter.com/trends/halapeo-pepper) that's ready to be appreciated in the form of a shot or used to [add heat to cocktails](https://www.trendhunter.com/trends/21seeds-infused-tequila). An in-house created jalapeño extract is behind the tequila's signature fieriness and it stands out from other [spicy tequila options on the market](https://www.trendhunter.com/trends/tequila-options). As the brand detailed in a press release, "Unlike the relatively mild or intensely hot tequilas currently available, Fuego strikes the perfect balance with its rich, full flavor that harmoniously marries the fiery kick of natural jalapeño-infusion with a cool, chilling embrace." For those who are less inclined to enjoy a full-flavored spicy tequila, Superbird Premium Tequila is also available in two other expressions, Blanco and Reposado. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 57% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Jalapeño-infused Spicy Tequilas:** The popularity of jalapeño-infused spicy tequilas continues to rise as consumers seek out unique flavor experiences. - **Adding Heat to Cocktails:** The trend of using spicy tequilas to add heat to cocktails opens up new possibilities for mixologists to create exciting and flavorful drinks. - **Balancing Fiery and Cool Flavors:** The demand for tequilas that strike a harmonious balance between the fiery kick of jalapeños and a cool, chilling embrace presents an opportunity for innovative flavor profiles. ### Where This Applies - **Alcohol and Spirits:** The alcohol and spirits industry can capitalize on the growing demand for spicy and infused tequilas by introducing unique and bold flavor combinations. - **Cocktail Mixology:** Mixologists and bartenders can experiment with jalapeño-infused tequilas to create new and exciting cocktail recipes that appeal to adventurous drinkers. - **Flavor Innovation:** The trend of jalapeño-infused spicy tequilas opens up opportunities for flavor innovation in the food and beverage industry, allowing for the creation of unique and bold flavor profiles. ## Related on Trend Hunter - [Piquant Pepper-Infused Tequilas](https://www.trendhunter.com/trends/hotaling-fiero-serrano-tequila.md) - [Spicy Pepper Tequilas](https://www.trendhunter.com/trends/zarpado-reaper.md) - [Spicy Premium Tequilas](https://www.trendhunter.com/trends/ghost-tequila.md) - [Cinnamon-Infused Tequila Expressions](https://www.trendhunter.com/trends/cinnamoninfused-tequila.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Cucumber Jalapeño Tequilas](https://www.trendhunter.com/trends/1800-cucumber-jalapeo.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md) - [Spicy Pepper Vodkas](https://www.trendhunter.com/trends/heat-check.md)