# Big Bad Watches Diesel's Superbadass Collection is Super Bad By TopDog | Published 2010-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superbadass-collection References: [watchismo](http://www.watchismo.com/Diesel-Super-Bad-Ass-Watches.aspx) Looks like [Diesel](https://www.trendhunter.com/trends/diesel-3) is betting that big and bad are going to be in style this year, and that when it comes to watches, bigger is better. Some of the watches in the new SuperBadAss collection from Diesel, which have three to four watches all co-mingling in one package, are indeed big. Although the watches in the SuperBadAss collection from Diesel are kind of cool looking, I think that they would suit someone like Christopher Mintz-Plasse (AKA McLovin) more than myself. And maybe that’s why Diesel decided to run with the ‘Superbad’ theme. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Big Watches Trend:** Large and bold watches are becoming essential fashion accessories. - **Multi-watch Collection Trend:** Multiple watches in one package are becoming more popular in fashion and accessory industries. - **Celebrity-inspired Fashion Trend:** Fashion brands are replicating fashion styles of celebrities to target specific audiences. ### Who This Affects Most - **Fashion Industry:** Fashion brands can design and market large, bold watches as a new fashion accessory trend. - **Watch Industry:** Watch companies can create multi-watch collections for consumers who would like to wear different watches on different occasions. - **Celebrity-endorsed Product Industry:** Companies can use celebrities as brand ambassadors to endorse and market multiple-watch collections to reach a larger audience. ## Related on Trend Hunter - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Timeless Metallic Watches](https://www.trendhunter.com/trends/fine-metallic-series.md) - [Elevated Sporty Men's Watches](https://www.trendhunter.com/trends/sport-tourer1.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Retro-Futuristic Collector Watches](https://www.trendhunter.com/trends/marvel-and-gshock.md) - [Luxury Cartoon Timepieces](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial.md)