# Agave-Inspired E-Bikes SUPER73 & JAJA Tequila Collaborated on Three Custom SUPER73 S2 E-Bikes By Laura McQuarrie | Published 2023-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/super73-s2 References: [motorcyclepowersportsnews](https://www.motorcyclepowersportsnews.com/super73-jaja-tequila-collaborate-3-custom-agave-inspired-s2-e-bikes/) & [jajatequila](http://www.jajatequila.com/giveaway/)  American lifestyle adventure brand [SUPER73](https://www.trendhunter.com/trends/period-correct-x-super73s1) and [JAJA Tequila](https://www.trendhunter.com/trends/jaja-tequila-1) teamed up to create and give away three custom SUPER73 S2 e-bikes inspired by the rich and vibrant landscapes of Jalisco, where the award-winning tequila brand's premium product is crafted and bottled. The e-bikes are packed with special features and details that sports enthusiasts and tequila lovers will appreciate, including custom-painted frames, decals and a chainguard. Each limited-edition bike has a unique rim that represents a different JAJA Tequila flavor, including Blanco, Reposado and Añejo. To help the JAJA x SUPER73 sweepstakes reach the right adult audience, the partnering brands teamed up with a Grammy Award-winning artist and producer duo, The Chainsmokers, and fan-favorite [Instagram](https://www.trendhunter.com/trends/murf-and-chronic-tacos) account, F***JERRY. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 57% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What Makes This Trend Stand Out - **Custom E-bike Collaborations:** The collaboration between SUPER73 and JAJA Tequila highlights the trend of customizing e-bikes to cater to specific audiences. - **Branded Limited-edition Products:** The JAJA x SUPER73 collaboration showcases the trend of creating limited-edition products that combine the unique qualities of two brands. - **Influencer Marketing Partnerships:** Teaming up with The Chainsmokers and F***JERRY, the JAJA x SUPER73 sweepstakes demonstrates the trend of leveraging influencer partnerships to reach target audiences. ### Sectors Adopting This - **Lifestyle Adventure:** The collaboration between SUPER73 and JAJA Tequila appeals to the lifestyle adventure industry by offering custom e-bikes inspired by a premium tequila brand. - **Alcoholic Beverages:** The JAJA x SUPER73 collaboration presents potential opportunities in the alcoholic beverage industry, showcasing how brands can expand their reach by partnering with lifestyle brands. - **Social Media Marketing:** The influencer partnerships in the JAJA x SUPER73 sweepstakes open doors for disruptive innovation opportunities within the social media marketing industry. ## Related on Trend Hunter - [Adventurous Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/super73-adventure-series.md) - [Electric Custom Urban Bikes](https://www.trendhunter.com/trends/z1-bike.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Industrial Surfer eBikes](https://www.trendhunter.com/trends/howler-brothers-x-super73s2-ebike.md) - [Ruggedly Versatile Electric Bikes](https://www.trendhunter.com/trends/super73-blackout-collection.md) - [Seltzer-Inspired Bikes](https://www.trendhunter.com/trends/hangar-1-vodka.md) - [Street-Informed Collaborative E-Bikes](https://www.trendhunter.com/trends/zx-bike.md) - [Street Artist Tequila Collaborations](https://www.trendhunter.com/trends/gustavo-zermeo-jr.md) - [Booze-Infused Frozen Desserts](https://www.trendhunter.com/trends/jaja-tequila.md)