# Heavy-Duty Bike Collections Super73 Debuted the R Series of Bicycles with Five Different Models By Colin Smith | Published 2022-06-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/super73-r-series References: [arstechnica](https://arstechnica.com/cars/2022/06/the-super73-r-series-e-bike-is-expensive-heavy-and-extremely-fun/) & [super73](https://super73.com/all-bikes/r-series?utm_source=partnerize&utm_medium=affiliate&utm_campaign=21181&utm_content=8-12783&clickId=3988204216)  The Super73 R Series of bicycles includes everything from manual pedal urban bicycles to automated off-road e-bikes. The bikes are the 'R,' 'Brooklyn,' 'Malibu,' '[RX](https://www.trendhunter.com/trends/lexus-film-masters-challenge),' and the 'RSD.' The bikes target different riders as they are poised at different price points and serve separate purposes. The Brooklyn, for example, is a performance-focused racing bike intended for use on paved streets. It has a unique low-profile seat and a smooth suspension system. The Malibu on the other hand is an all-purpose racer fit for off-road environments and paved roads alike. It is an electric bike with a swappable battery and [ultra-wide tires for sturdy traction](https://www.trendhunter.com/trends/cycultra) in nearly any environment. The bikes in the R series begin at $3,295 USD for the R and reach as high as $4,800 USD for the Malibu. Image Credit: Super73 ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 72% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Bicycles:** Manufacturers can develop customizable bicycles that cater to the needs of different types of riders for both off-road and paved road use. - **Electric Bike Collection:** To serve the growing demand for electric bikes, manufacturers can create versatile and affordable models to compete with established companies in the market. - **Modular Bike Batteries:** Developers can enhance the flexibility of off-road bicycles by creating swappable and rechargeable batteries that allow for longer trips and use in varying environments. ### Where This Applies - **Bicycle Manufacturing:** Companies in the bicycle industry can explore the potential of producing multi-purpose and electric bicycles for off-road and paved road use. - **E-commerce:** The growing demand for electric and multi-purpose bicycles can provide a new segment for online retailers to capitalize on. - **Green Energy:** The rise of electric bicycles creates opportunities for companies in the green energy industry to explore their potential as a more sustainable and affordable mode of transportation. ## Related on Trend Hunter - [Ruggedly Versatile Electric Bikes](https://www.trendhunter.com/trends/super73-blackout-collection.md) - [Adventurous Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/super73-adventure-series.md) - [Electric Custom Urban Bikes](https://www.trendhunter.com/trends/z1-bike.md) - [Luxury Rugged E-Bikes](https://www.trendhunter.com/trends/x735.md) - [Class 3 8-Speed E-Bikes](https://www.trendhunter.com/trends/700-series.md) - [Industrial Surfer eBikes](https://www.trendhunter.com/trends/howler-brothers-x-super73s2-ebike.md) - [Debut High-Performance E-Bikes](https://www.trendhunter.com/trends/rouvida.md) - [Electric Mountain Bike Collections](https://www.trendhunter.com/trends/2023-e-expl.md) - [Gen Z-Targeted Electric Bikes](https://www.trendhunter.com/trends/juiced-ripracer.md)